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Reducing Information Asymmetry in Cloud Marketplaces

  • Cloud Computing is emerging as a predominant paradigm for obtaining and providing computing functionality in the enterprise. Organizations that are planning to use cloud computing offerings struggle with the question “How do I choose the right offering?” Cloud offerings exhibit a variety of pricing models and different levels of service and functionality. In this article the authors define first Cloud Computing in the context of IT Governance. Then they set criteria to compare different offerings at the level of Software-as-a-Service (SaaS). This is an important precondition for the reduction of the verifiable information asymmetry and uncertainty in the cloud market. Besides deficiencies on the supply side, regarding configuration, display and communication of service bundles, the limited knowledge of potential buyers is main reason for the modest adoption. The authors apply strategies derived from information economics to reduce this asymmetry by integrating information substitutes in the service marketplace description, therebyCloud Computing is emerging as a predominant paradigm for obtaining and providing computing functionality in the enterprise. Organizations that are planning to use cloud computing offerings struggle with the question “How do I choose the right offering?” Cloud offerings exhibit a variety of pricing models and different levels of service and functionality. In this article the authors define first Cloud Computing in the context of IT Governance. Then they set criteria to compare different offerings at the level of Software-as-a-Service (SaaS). This is an important precondition for the reduction of the verifiable information asymmetry and uncertainty in the cloud market. Besides deficiencies on the supply side, regarding configuration, display and communication of service bundles, the limited knowledge of potential buyers is main reason for the modest adoption. The authors apply strategies derived from information economics to reduce this asymmetry by integrating information substitutes in the service marketplace description, thereby transforming experience and credence qualities into search qualities.show moreshow less

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Metadaten
Author:Prof. Dr. Vladimir Stantchev, Prof. Dr. Gerrit Tamm
Parent Title (English):International Journal of Human Capital and Information Technology Professionals
Document Type:Article
Language:English
Date of Publication (online):2014/07/24
Year of first Publication:2012
Publishing Institution:SRH Berlin University of Applied Sciences
Release Date:2014/07/24
Tag:Cloud Computing; Cloud Marketplaces; Information Asymmetry
Volume:3
Issue:4
First Page:1
Last Page:11
Note:
Online: https://www.researchgate.net/publication/262206518_Reducing_Information_Asymmetry_in_Cloud_Marketplaces
Link author profile:https://www.srh-berlin.de/hochschule/hochschulteam/stantchev-vladimir/
Link author profile:https://www.srh-berlin.de/hochschule/hochschulteam/tamm-gerrit/
Peer-reviewed:Keine Angabe - No details
Institutes:Institute of Information Systems (IIS, SRH Berlin)
JEL-Classification:O Economic Development, Technological Change, and Growth
Licence (German):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung
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