Managing change to avoid unwanted outcomes
- The process of change is difficult to manage. In this paper the authors investigate a planned organisational change involving a marketing department that did not reach its objectives and had several unwanted outcomes. The authors show how a multi-level model is helpful understanding change processes, and suggest how change can be managed more successfully.
Author: | Prof. Dr. Anabel Ternès, Prof. Dr. Ian Towers |
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Parent Title (German): | Marketing Review St. Gallen |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2014/04/30 |
Publishing Institution: | SRH Berlin University of Applied Sciences |
Release Date: | 2014/04/30 |
Tag: | Change Management |
Volume: | 30 |
Issue: | 5 |
First Page: | 72 |
Last Page: | 82 |
Note: | Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. |
Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/ternes-anabel/ |
Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/towers-ian/ |
Peer-reviewed: | Keine Angabe - No details |
Institutes: | International Institute for Sustainability Management (IISM, SRH Berlin) |
JEL-Classification: | M Business Administration and Business Economics; Marketing; Accounting |
Licence (German): | Creative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung |