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Learning how to be a modern manager while sitting on the sofa: the role of television in diffusing and legitimising management practices

  • What processes must have taken place so that HR managers or operations managers somehow ‘know’ that they have to do things differently from the way they did things five or fifteen years ago? How do they learn what the latest management trends are? The creation and diffusion of management theories and practice is generally viewed as a three stage process: business schools and consulting firms produce the knowledge, the business press disseminates it, and then there is a process of legitimization as these theories become part of ‘common sense’ and form the standard managerial discourse through their representation in non-business media. An ever increasing amount of attention has been paid to the first two of these stages, but relatively little has been paid to how management knowledge might be diffused through other methods. This paper is an attempt to address this gap.

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Metadaten
Author:Prof. Dr. Ian Towers
URN:urn:nbn:de:0298-opus4-352
Parent Title (English):EGOS Conference 2013, Montréal
Document Type:Conference Proceeding/Conference Report
Language:English
Date of Publication (online):2013/07/10
Year of first Publication:2013
Publishing Institution:SRH Berlin University of Applied Sciences
Contributing Corporation:European Group for Organizational Studies
Release Date:2013/07/10
Tag:Knowledge Diffusion; Management Knowledge; Television
Page Number:24
Link author profile:https://www.srh-berlin.de/hochschule/hochschulteam/towers-ian/
Date:04.-06.07.2013
Convention/Event:29th EGOS Colloquium
Institutes:International Institute for Sustainability Management (IISM, SRH Berlin)
JEL-Classification:M Business Administration and Business Economics; Marketing; Accounting
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International
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