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International Cooperation: Impact of Cultural Diversity on Brand Strength in the Hotel Industry

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Author:Prof. Dr. Anabel Ternès, Prof. Dr. Ian Towers, A. Daniszewski
Parent Title (English):Acta Oeconomica Cassoviensia
Document Type:Article
Date of Publication (online):2014/05/21
Year of first Publication:2013
Publishing Institution:SRH Berlin University of Applied Sciences
Release Date:2014/05/21
Tag:Brand Management; Diversity Management; Hotel Industry
First Page:14
Last Page:24
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Peer-reviewed:Keine Angabe - No details
JEL-Classification:M Business Administration and Business Economics; Marketing; Accounting
Licence (German):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung