International Cooperation: Impact of Cultural Diversity on Brand Strength in the Hotel Industry
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| Author: | Prof. Dr. Anabel Ternès, Prof. Dr. Ian Towers, A. Daniszewski |
|---|---|
| Parent Title (English): | Acta Oeconomica Cassoviensia |
| Document Type: | Article |
| Language: | English |
| Date of Publication (online): | 2014/05/21 |
| Year of first Publication: | 2013 |
| Publishing Institution: | SRH Berlin University of Applied Sciences |
| Release Date: | 2014/05/21 |
| Tag: | Brand Management; Diversity Management; Hotel Industry |
| Volume: | 6 |
| First Page: | 14 |
| Last Page: | 24 |
| Note: | Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. |
| Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/towers-ian/ |
| Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/ternes-anabel/ |
| Peer-reviewed: | Keine Angabe - No details |
| JEL-Classification: | M Business Administration and Business Economics; Marketing; Accounting |
| Licence (German): |  Creative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung |
