International Cooperation: Impact of Cultural Diversity on Brand Strength in the Hotel Industry
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Author: | Prof. Dr. Anabel Ternès, Prof. Dr. Ian Towers, A. Daniszewski |
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Parent Title (English): | Acta Oeconomica Cassoviensia |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2014/05/21 |
Year of first Publication: | 2013 |
Publishing Institution: | SRH Berlin University of Applied Sciences |
Release Date: | 2014/05/21 |
Tag: | Brand Management; Diversity Management; Hotel Industry |
Volume: | 6 |
First Page: | 14 |
Last Page: | 24 |
Note: | Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. |
Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/towers-ian/ |
Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/ternes-anabel/ |
Peer-reviewed: | Keine Angabe - No details |
JEL-Classification: | M Business Administration and Business Economics; Marketing; Accounting |
Licence (German): | ![]() |