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Challenging dominating beauty ideals? A content analysis of body positive accounts on Instagram

  • In the last few years, the body-positive movement, which challenges unrealistic beauty standards by promoting self-love and acceptance towards diverse bodies, has grown in popularity specifically on Instagram. This has generated mixed resonance about the movement. The present study aimed at understanding the criticism of body positivity being co-opted by corporations and reinforcing beauty ideals by examining body positive messages and their impact. This thesis provides a content analysis of 150 Instagram posts of 15 body positive influencers on Instagram while focusing on commercialistic aspects and follower interaction. The results showed that body positive content usually depicted broad ranges of body sizes but focused less on communicating positive body image themes. It was found that commercialism is majorly integrated into the accounts and follower interaction is higher if the individual showed more skin or self-objectified poses.

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Metadaten
Author: Leyan Mezger
URN:urn:nbn:de:0298-opus4-11940
Referee: Brigitte Biehl, Svenja Tams
Document Type:Bachelor Thesis
Language:English
Date of Publication (online):2022/05/05
Publishing Institution:SRH Berlin University of Applied Sciences
Granting Institution:SRH Berlin University of Applied Sciences
Date of final exam:2021/09/14
Release Date:2022/05/05
Tag:Beauty ideal; Beauty standard; Body Positivity; Creative Industries Management; Instagram; Social Media
Page Number:65
Note:
Das Einverständnis zur Veröffentlichung liegt der Bibliothek vor.
Consent for publication has been given to the library.
JEL-Classification:I Health, Education, and Welfare
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International
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