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Managing change to avoid unwanted outcomes

  • The process of change is difficult to manage. In this paper the authors investigate a planned organisational change involving a marketing department that did not reach its objectives and had several unwanted outcomes. The authors show how a multi-level model is helpful understanding change processes, and suggest how change can be managed more successfully.
Metadaten
Author:Prof. Dr. Anabel Ternès, Prof. Dr. Ian Towers
Parent Title (German):Marketing Review St. Gallen
Document Type:Article
Language:English
Date of Publication (online):2014/04/30
Publishing Institution:SRH Berlin University of Applied Sciences
Release Date:2014/04/30
Tag:Change Management
Volume:30
Issue:5
First Page:72
Last Page:82
Note:
Volltext aus urheberrechtlichen Gründen nicht verfügbar. 
Fulltext due to copyright not available.
Link author profile:https://www.srh-berlin.de/hochschule/hochschulteam/ternes-anabel/
Link author profile:https://www.srh-berlin.de/hochschule/hochschulteam/towers-ian/
Peer-reviewed:Keine Angabe - No details
Institutes:International Institute for Sustainability Management (IISM, SRH Berlin)
JEL-Classification:M Business Administration and Business Economics; Marketing; Accounting
Licence (German):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung
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