TY - JOUR A1 - Ternès, Anabel T1 - Gamification im Vertrieb: Spielerisch zu mehr Erfolg im Business JF - Sales Management Review N2 - Keine Angabe - No details KW - Spielifizierung KW - Arbeitsklima KW - Verhaltenspsychologie KW - Kommunikation Y1 - 2014 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. IS - 1 SP - 39 EP - 45 ER - TY - JOUR A1 - Ternès, Anabel A1 - Rostomyan, Anna A1 - Gursch, Francesca A1 - Gursch, Giulia T1 - Levers of Personal Branding to Optimize Success JF - Journal of Business and Economics N2 - Nowadays there are many publications on employer and product branding. Companies are driven by the aim to be more attractive for the customer with respect to their competitors. Personal branding is often not mentioned in this framework, even though employers and each company take advantage of branding through individuals. In this respect, the concept of trust is more and more becoming the core value of a brand and it is less possible to achieve success through the products only by themselves as products are even more and more getting exchangeable. The present paper outlines certain ways how the concepts of current corporate and product branding strategies can be transferred to individuals. They are used for a corporate strategy or for an individual strategy. An individual personal branding is increasing the likeliness of working in the right environment for personal growth which can bring more satisfaction and success. We identified 102 successful people worldwide, who meet the criteria of corporate or product brand. A qualitative survey has been carried out on their behaviour and activities to develop and strengthen their brand. The leading question was: how do you strengthen your brand? We compared the results with the criteria in secondary literature on how to become a corporate and product brand. The results suggest new directions to continue the research on personal, corporate and product branding. They can be used for self-branding strategies as well as for improving the corporate and product strategies specifically. KW - Personal brands KW - Branding KW - Trust KW - Communications KW - Values Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3610 VL - 5 IS - 1 SP - 86 EP - 93 ER - TY - JOUR A1 - Schermuly, Carsten C. A1 - Schröder, Tobias A1 - Netzel, Janine A1 - Scholl, Wolfgang T1 - Culture-constrained affective consistency of interpersonal behavior: a test of affect control theory with nonverbal expressions JF - Social Psychology N2 - We examined the core hypothesis of affect control theory (ACT; Heise, 2007), namely, that human social interaction is guided by culture-constrained affective consistency. Our study is the first empirical test of this principle applied to nonverbal behavior. A group of 120 subjects in 60 dyads were videotaped during a problem-solving task. Their interactions were subdivided into discrete meaningful events and assigned ratings of the friendliness, dominance, and activity displayed by the interactants. We used a computational model based on ACT to predict frequencies of, and likely sequences between, specific patterns of interpersonal affect. The model predicted the data well. We argue that assuming a principle of consistency is valuable for understanding not only individual social cognition, but also the interdependencies between individuals, social settings, and culture. KW - Affective Consistency KW - Interpersonal Interaction KW - Nonverbal Behavior KW - Culture Y1 - 2013 N1 - Abrufbar in der Datenbank "PsycArticles" im Netz der SRH Berlin. Access possible via database "PsycArticles" within the network of SRH Berlin. VL - 44 IS - 1 SP - 47 EP - 58 ER -