TY - JOUR A1 - Ternès, Anabel T1 - Gamification im Vertrieb: Spielerisch zu mehr Erfolg im Business JF - Sales Management Review N2 - Keine Angabe - No details KW - Spielifizierung KW - Arbeitsklima KW - Verhaltenspsychologie KW - Kommunikation Y1 - 2014 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. IS - 1 SP - 39 EP - 45 ER - TY - JOUR A1 - Ternès, Anabel A1 - Rostomyan, Anna A1 - Gursch, Francesca A1 - Gursch, Giulia T1 - Levers of Personal Branding to Optimize Success JF - Journal of Business and Economics N2 - Nowadays there are many publications on employer and product branding. Companies are driven by the aim to be more attractive for the customer with respect to their competitors. Personal branding is often not mentioned in this framework, even though employers and each company take advantage of branding through individuals. In this respect, the concept of trust is more and more becoming the core value of a brand and it is less possible to achieve success through the products only by themselves as products are even more and more getting exchangeable. The present paper outlines certain ways how the concepts of current corporate and product branding strategies can be transferred to individuals. They are used for a corporate strategy or for an individual strategy. An individual personal branding is increasing the likeliness of working in the right environment for personal growth which can bring more satisfaction and success. We identified 102 successful people worldwide, who meet the criteria of corporate or product brand. A qualitative survey has been carried out on their behaviour and activities to develop and strengthen their brand. The leading question was: how do you strengthen your brand? We compared the results with the criteria in secondary literature on how to become a corporate and product brand. The results suggest new directions to continue the research on personal, corporate and product branding. They can be used for self-branding strategies as well as for improving the corporate and product strategies specifically. KW - Personal brands KW - Branding KW - Trust KW - Communications KW - Values Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3610 VL - 5 IS - 1 SP - 86 EP - 93 ER - TY - JOUR A1 - Schermuly, Carsten C. A1 - Schröder, Tobias A1 - Netzel, Janine A1 - Scholl, Wolfgang T1 - Culture-constrained affective consistency of interpersonal behavior: a test of affect control theory with nonverbal expressions JF - Social Psychology N2 - We examined the core hypothesis of affect control theory (ACT; Heise, 2007), namely, that human social interaction is guided by culture-constrained affective consistency. Our study is the first empirical test of this principle applied to nonverbal behavior. A group of 120 subjects in 60 dyads were videotaped during a problem-solving task. Their interactions were subdivided into discrete meaningful events and assigned ratings of the friendliness, dominance, and activity displayed by the interactants. We used a computational model based on ACT to predict frequencies of, and likely sequences between, specific patterns of interpersonal affect. The model predicted the data well. We argue that assuming a principle of consistency is valuable for understanding not only individual social cognition, but also the interdependencies between individuals, social settings, and culture. KW - Affective Consistency KW - Interpersonal Interaction KW - Nonverbal Behavior KW - Culture Y1 - 2013 N1 - Abrufbar in der Datenbank "PsycArticles" im Netz der SRH Berlin. Access possible via database "PsycArticles" within the network of SRH Berlin. VL - 44 IS - 1 SP - 47 EP - 58 ER - TY - JOUR A1 - Schermuly, Carsten C. A1 - Langenbruch, Fabian T1 - Fähnlein Flügelstreit: zum Sinn und Unsinn von Parteiflügeln JF - Berliner Republik N2 - Wer den Begriff "Flügelstreit" googelt, landet in acht von zehn Fällen Treffer mit Bezug zur SPD. Es ist nicht ersichtlich, dass die Partei von dieser Art der Bekanntheit besonders profitiert. Doch im Prinzip sind Parteiflügel für Volksparteien durchaus nicht nur von Nachteil - sofern sie sich nicht im ewigen Kampf gegeneinander verschleißen. KW - Politik KW - Deutschland Y1 - 2010 N1 - Online: http://www.b-republik.de/archiv/faehnlein-fluegelstreit IS - 2 SP - 74 EP - 76 ER - TY - JOUR A1 - Schermuly, Carsten C. A1 - Langenbruch, Fabian T1 - Mehr Partizipation wagen JF - Berliner Republik N2 - Will die SPD eine Volkspartei bleiben, muss sie mehr Menschen an ihrer Willensbildung und ihren Entscheidungen beteiligen. Im Idealfall entstünde eine offene Debattenkultur - und die Partei wird wieder vorbildlich. KW - Deutschland KW - Politik Y1 - 2009 N1 - Online: http://www.b-republik.de/archiv/mehr-partizipation-wagen IS - 5 SP - 42 EP - 45 ER - TY - JOUR A1 - Gockel, Christine A1 - Kerr, Norbert L. A1 - Seok, Dong-Heon A1 - Harris, David W. T1 - Indispensability and group identification as sources of task motivation JF - Journal of Experimental Social Psychology N2 - Traditional Instrumentality × Value (I × V) models have attributed gains in performance groups to various conditions affecting the instrumentality of group members’ effort for a variety of valued outcomes. Social identity models have challenged this interpretation, suggesting that the instrumentality of effort may be irrelevant when group identification is high. A laboratory study is reported in which both indispensability and group identification are manipulated, and participants’ effort on a physical persistence task is assessed. Contrary to the social identity predictions but consistent with I × V predictions, the indispensability of effort had a positive effect on participants’ effort. Group identification had no direct or moderating effects on effort. KW - Group performance KW - Task motivation KW - Indispensability KW - Group identification Y1 - 2008 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. VL - 44 IS - 5 SP - 1316 EP - 1321 ER - TY - JOUR A1 - Steidle, Anna A1 - Werth, Lioba A1 - Gockel, Christine T1 - Not motivated to act during goal pursuit: powerlessness blocks motivation transfer in goal systems JF - Basic and Applied Social Psychology N2 - The current research investigates a motivational mechanism that contributes to the inferior goal striving and attainment of powerless individuals: the transfer of motivation from goals to means. We expected that this mechanism would work effectively only in powerful individuals. The results of an experiment and a field study confirmed our assumptions. The more motivated powerful people were to attain the goals, the more they engaged in self-determined action and, in turn, the more positively they experienced goal-related activities. No such relation was found for their powerless counterparts. Implications for power research and goal systems theory are discussed. KW - Powerless individuals KW - Motivation Y1 - 2013 N1 - Online: https://www.researchgate.net/publication/263814726_Not_Motivated_to_Act_During_Goal_Pursuit_Powerlessness_Blocks_Motivation_Transfer_in_Goal_Systems VL - 35 IS - 5 SP - 477 EP - 486 ER - TY - CHAP A1 - Hartmann, Michael A1 - Takahashi, Akira A1 - Mukamel, Shaul A1 - Schreiber, Michael T1 - Soliton and Exciton Effects in Femtosecond Pump Probe Spectroscopy of Conjugated Polymers T2 - International Conference on Excitonic Processes in Condensed Matter, Darwin N2 - Keine Angabe - No details KW - Engineering KW - Femtosecond pump probe KW - Conjugated polymers Y1 - 1994 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-5859 ER - TY - CHAP A1 - Hartmann, Michael A1 - Takahashi, Akira A1 - Mukamel, Shaul T1 - Soliton and Exciton Effects on Photoexcited Conjugated Polymers T2 - 2nd International Topical Conference on Optical Probes of Conjugated Polymers and Fullerenes, Salt Lake City N2 - Keine Angabe - No details KW - Engineering KW - Conjugated polymers Y1 - 1994 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - JOUR A1 - Prieto-González, Lisardo A1 - Stantchev, Vladimir A1 - Colomo-Palacios, Ricardo T1 - Applications of ontologies in knowledge representation of human perception JF - International Journal of Metadata, Semantics and Ontologie N2 - Information overload is becoming bigger as internet grows. This entails several problems such as difficulty in finding information and redundancy of knowledge. In this paper, a solution of these problems is presented as a global representation of knowledge based on human perception, and modelled by means of ontologies. In this study we present the approach with several advantages as well as some drawbacks related to state of the art technologies. Y1 - 2014 N1 - Online: https://www.researchgate.net/publication/262247874_Applications_of_ontologies_in_knowledge_representation_of_human_perception VL - 9 IS - 1 SP - 74 EP - 80 ER - TY - CHAP A1 - Wang, Hong Xiang A1 - Takahashi, Akira A1 - Hartmann, Michael A1 - Mukamel, Shaul T1 - Quantum Confinement and Nonlinear Optical Response of Conjugated Molecules T2 - International Symposia on Optoelectronic Packaging and Interconnects, Los Angeles N2 - Keine Angabe - No details KW - Engineering KW - Conjugated molecules Y1 - 1993 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-5911 ER - TY - JOUR A1 - Kim, Dai-Sik A1 - Shah, Jagdeep A1 - Cunningham, J. E. A1 - Damen, T. C. A1 - Schäfer, Wilfried A1 - Hartmann, Michael A1 - Schmitt-Rink, Stefan T1 - Giant excitonic resonance in time-resolved four-wave mixing in quantum wells JF - Physical Review Letters N2 - We report a strong (300:1) excitonic resonance in time-resolved (100 fs) four-wave mixing in GaAs quantum wells as a function of the incident photon energy and show that it results from the large difference in the dephasing rates of excitons and free carriers. We conclude that excitons dominate even when they make up only a small fraction of the excited states. These results, in conjuction with new results in exciton-phonon scattering, provide new insights into previous studies performed with spectrally broad ultrashort pulses. KW - Physics Y1 - 1992 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. VL - 68 SP - 1006 EP - Keine Angabe - No details ER - TY - JOUR A1 - Hartmann, Michael A1 - Schäfer, Wilfried T1 - Real Time Approach to Relaxation and Dephasing Processes in Semiconductors JF - Physica Status Solidi (B) N2 - Starting from the kinetic equations for the nonequilibrium Green's functions, a practical method is proposed which allows to solve the set of equations for the two-time propagators numerically. In contrast to the usual semiconductor Bloch equations with phenomenological damping relaxation and dephasing processes are treated microscopically for the case of coupling to a bath of LO-phonons. Beside a standard approximation for the treatment of LO-phonon scattering, no further approximations are performed. For the low-density limit we compare exact results with approximate treatments, as the Marcovian and non-Marcovian approximations resulting from a density matrix approach. First results concerning nonlinear optical properties are presented. KW - Physics KW - Real time approach KW - Semiconductors Y1 - 1992 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-5980 VL - 173 IS - 1 SP - 165 EP - 176 ER -