TY - BOOK A1 - Hebig, Michael A1 - Tamm, Gerrit T1 - Web Mining: mit Kundenorientierung zum Geschäftserfolg N2 - Das Buch „Web Mining - mit Kundenorientierung zum Geschäftserfolg“ verschafft dem Leser einen Einblick in die Welt des Web Mining. In einem ersten Teil werden die Herkunft, der Prozess sowie die Grenzen des Web Mining detailiert erläutert. Anhand eines praktischen Beispiels kommen nachfolgend Web Mining Tools zum Einsatz. So wird aufgezeigt, wie mit Hilfe von Auswertungen der Nutzerdaten Optimierungspotentiale entdeckt und wie daraus Handlungsempfehlungen abgeleitet werden können. Durch Anpassen der Websites an die zuvor gewonnenen Nutzerbedürfnisse lässt sich der Erfolg der Internetpräsenz erhöhen. Es wird also veranschaulicht dargestellt, welche Möglichkeiten z.B. Online-Shop-Betreiber besitzen, um den Umsatz des Unternehmens zu steigern. KW - Web Mining KW - Internetauftritt Y1 - 2008 SN - 978-3-639-07933-3 N1 - Buch verfügbar in der Bibliothek der SRH Hochschule Berlin, Signatur ST530 1. Book available in the library of SRH Hochschule Berlin, shelf mark ST530 1. PB - VDM Verlag Dr. Müller CY - Saarbrücken ER - TY - THES A1 - Tamm, Gerrit T1 - Netzbasierte Dienste: Angebot, Nachfrage und Matching N2 - Die vorliegende Dissertation präsentiert eine umfassende Analyse und Strukturierung des Marktes für netzbasierte Dienste. Basierend auf einer detaillierten Untersuchung des ASP-Angebotes und der ASP-Nachfrage in Europa werden geeignete Institutionen und Informationssubstitute für die Anpassung (Matching) des ASP-Angebotes und der ASP-Nachfrage identifiziert und getestet. Die Strukturierung der Angebotsseite umfasst neben der Bewertung der Marktlage die Entwicklung der ASP-Wertschöpfungskette, die Einordnung in die Systematik der digitalen Güter, die Beschreibung der ASP-Technologien und -Geschäftsmodelle und den Vergleich des ASP-Geschäftsmodells mit der klassischen Softwarenutzung und dem Konzept der virtuellen Organisationen. Die Ergebnisse der Untersuchungen zeigen vorhandene Defizite in der Informations- und Kommunikationspolitik der ASP-Angebotsseite auf. Für die Strukturierung der Nachfrageseite für netzbasierte Dienste werden die Theorien der Auslagerung (Outsourcing) von Informationstechnologien, die Methoden und Instrumente der Kosten- und Nutzenmessung und die Theorie der Transaktionsphasen der Auslagerung angewendet. Kern der wissenschaftlichen Untersuchung bildet die empirische Untersuchung des ASP-Nachfragemarktes in Deutschland und anderen europäischen Ländern. Die Erkenntnisse der Analyse des ASP-Angebotes und der ASP-Nachfrage werden gegenübergestellt und Methoden zur Abstimmung von ASP-Angebot und Nachfrage mit Hilfe der Transaktionskostentheorie und den Theorien der Informations- und Institutionenökonomie abgeleitet. Barrieren, Intransparenzen und Informationsasymmetrien werden auf beiden Seiten aufgezeigt und darauf aufbauend Informationssubstitute für netzbasierte Dienste identifiziert. Erfahrungs- und Vertrauenseigenschaften werden mit Hilfe von Informationssubstituten in einem Onlinebefragungsexperiment hinsichtlich der Wahrnehmung, Wirkung und möglicher Zahlungsbereitschaften überprüft. Aus den Ergebnissen des Onlinebefragungsexperimentes werden Anforderungen an die Informations- und Kommunikationspolitik und Strategien zur Reduzierung der Informationsasymmetrie für netzbasierte Dienste entwickelt. Das Ergebnis der Arbeit ist die Ableitung relevanter Kriterien für die Darstellung und Bewertung der Leistungsbündel netzbasierter Dienste und die Entwicklung von Strategien zur Reduzierung der Transaktionsunsicherheit durch die Identifizierung und Integration von Informationssubstituten für netzbasierte Dienste. KW - Netzbasierte Dienste KW - Webbasierte Dienste KW - Outsourcing KW - Application Service Provider (ASP) KW - Informationsasymmetrie Y1 - 2003 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-6398 ER - TY - CHAP A1 - Gerke, Kerstin A1 - Petruch, Konstantin A1 - Tamm, Gerrit ED - Praeg, Claus-Peter T1 - Continual Process Improvement Based on ITIL and Process Mining T2 - Quality Management for IT-Services N2 - The inherent quality of business processes and their support through information technology (IT) increasingly plays a significant role in the economic success of an organization. More and more business processes are supported through IT services. In order to provide IT services with the required quality and at minimum costs, the importance of effective and efficient IT service management (ITSM) processes is crucial. KW - Process Improvement KW - ITIL KW - Process Mining Y1 - 2010 N1 - Online: https://www.researchgate.net/publication/344158774_Continual_Process_Improvement_Based_on_ITIL_and_Process_Mining SP - 145 EP - 167 PB - IGI Global CY - Hershey ER - TY - CHAP A1 - Stantchev, Vladimir A1 - Tamm, Gerrit ED - Lytras, Miltiadis D. T1 - Managing Research Portfolios in the Knowledge Enterprise: a University Spin-Out Case Study T2 - Organizational, Business, and Technological Aspects of the Knowledge Society N2 - Purely knowledge-based activities are of an increasing importance for modern enterprises. Moreover, innovative companies are focusing entirely on such high-profile activities and outsourcing the supporting tasks. In this work we focus on university spin-outs as an example. Such companies often enjoy the provision of administrative infrastructure (e.g., accounting, facilities) within an ”incubator” area and can focus exclusively on innovation. The transfer of research ideas to the marketplace typically involves selection and targeted prioritization of these ideas. Project Portfolio Management (PPM) can be a viable framework for this prioritization. The necessary structuring of project ideas can be provided by a standardized process with defined functions (data repository, project assessment, selection, reporting, and portfolio reevaluation). While PPM is generally regarded as beneficial for large organizations, we show that similar benefits can be expected within innovative SMEs. In this work we discuss such benefits and related knowledge and learning strategies. T3 - Communications in Computer and Information Science - 112 KW - Research Portfolios KW - Knowledge Enterprise Y1 - 2010 N1 - Online: https://www.researchgate.net/publication/221003006_Managing_Research_Portfolios_in_the_Knowledge_Enterprise_A_University_Spin-Out_Case_Study SP - 418 EP - 423 PB - Springer CY - Berlin ER - TY - CHAP A1 - Ibach, Peter K. A1 - Malek, Miroslaw A1 - Tamm, Gerrit ED - Hilton, Brian N. T1 - Towards a Global Real-Time Enterprise T2 - Emerging Spatial Information Systems and Applications N2 - Frictionless interoperation of business processes even across enterprise boundaries, complete up-to-date view of the overall status, and full remote control over the business parameters for individuals in charge – this is the holy grail of a “global real-time enterprise”. Yet a vision, a number of enabling technologies brought us closer to accomplishing the challenges: Sensing the position of mobile objects and processes status, distributing the status information with “zero latency”, discovering it according to specific demands across organisation boundaries, providing and securing uniform service-oriented access to all kinds of entities ranging from smart items to business processes, and aggregating the overwhelming variety of elementary services to form high-value composite services. In this chapter, we overview the enabling technologies that drive the development and further discuss market factors, security and privacy concerns, and standardization processes that have to be considered. Then we propose our SEMALON approach – the SEMAntic LOcation Network – intended as a basic infrastructure for discovery and composition of location based services. Finally we describe our experiences from a case study implementation – the NOMADS Campus – which is a distributed spatial information system for our campus at Humboldt University Berlin. KW - Global Real-Time Enterprise Y1 - 2006 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. SP - 271 EP - 309 PB - Idea Group Publishing CY - Hershey ER - TY - JOUR A1 - Gerke, Kerstin A1 - Tamm, Gerrit T1 - Qualitätsmanagement zur Steuerung von IT-Prozessen auf der Basis von Referenzmodellen und Process Mining JF - HMD Praxis der Wirtschaftsinformatik N2 - Die Qualität von Geschäftsprozessen entscheidet zunehmend über den wirtschaftlichen Erfolg eines Unternehmens. Die Geschäftsprozesse werden immer stärker durch IT-Prozesse unterstützt. Der Beitrag zeigt, wie die IT-Prozesse auf der Grundlage des Referenzmodells IT Infrastructure Library (ITIL) optimiert und mithilfe von Kennzahlen und Process Mining gesteuert werden können. Hierfür werden auf Basis der Referenzprozesse Sollprozesse bestimmt und Sollkennzahlen festgelegt. Die Istprozesse und deren Kennzahlen werden mithilfe von Process Mining ausgewertet und anschließend mit den Sollprozessen verglichen. Insgesamt können Verbesserungspotenziale identifiziert und Handlungsempfehlungen abgeleitet werden. Die Gestaltung und Steuerung ITIL-basierter Customer-Support-Prozesse werden anhand eines Praxisfalles aus einem Customer-Relationship-Management-System erprobt. Vorgehensmodell und Ergebnisse werden in diesem Beitrag vorgestellt. KW - Qualitätsmanagement KW - Geschäftsprozesse KW - Process Mining Y1 - 2009 N1 - Online: https://www.researchgate.net/publication/271817721_Qualitatsmanagement_zur_Steuerung_von_IT-Prozessen_auf_der_Basis_von_Referenzmodellen_und_Process_Mining VL - 46 IS - 2 SP - 43 EP - 51 ER - TY - GEN A1 - Baierl, Ronny A1 - Kreeb, Martin A1 - Straub, Matthias T1 - Crowdsourcing als Instrument einer glaubwürdigen CSR-Kommunikation in der Hotelbranche N2 - Keine Angabe No details KW - Crowdsourcing KW - Entrepreneurship KW - Hotellerie KW - Corporate Social Responsibility Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Towers, Ian T1 - It didn't work out like we thought it would: understanding unwanted outcomes of a planned organizational change T2 - XXXIII Sunbelt Social Networks Conference of the International Network for Social Network Analysis (INSNA), Hamburg N2 - Keine Angabe No details KW - Organizational Change KW - Unwanted Outcome Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Towers, Ian T1 - Organizational Change: Processes and Levels T2 - 15th IAMB Conference, Lisbon N2 - Keine Angabe No details KW - Organizational Change Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Towers, Ian A1 - Ternès, Anabel T1 - Change journeys, language and reflexivity T2 - 8th International Conference in Critical Management Studies, Manchester N2 - When planned organisational change happens, the members of the organisation experience it in different ways at different times. Their “change journeys” begin with the original response to the change initiative and they pass through a sequence of steps from the initial realisation that there is a discrepancy or inconsistency with pre-existing schemas (i.e. when the individual learns of a change, or perceives that there has been a change) to an actual change in their own schemas (George and Jones, 2001), which is the point where the change journey has (temporarily) ended and the destination been reached. Such a journey becomes possible when individuals start to question their own position(s) in regard to the change, when they start taking into account their own reactions to it together with developments and responses to the change initiative at the meso and macro-level over time. As individuals reach different understandings about themselves during the change process, their change journey itself changes: they may set out for a new destination, or continue to the original destination but follow a different route. Much of the literature on reactions to change ignores the tendency of individuals to pay attention to their own reasons for how they react and tends to view responses to change–especially resistance– almost as an involuntary reflex rather than as part of a complex process of interpretation and action carried out by self-aware individuals. This paper reports on how reflexivity is a vital aspect of the change journey. We carried out a longitudinal, multi-level qualitative study of a planned change initiative at PCo, the Canadian subsidiary of a European pharmaceutical company, which involved the introduction of a new organisational structure– the creation of a matrix structure. Grounded theory was used to guide the research. More than sixty in-depth interviews were carried out over a period of eighteen months. The data from these interviews were supplemented by quantitative data. We describe how members of the organisation thought through what the change was “really” about and what it meant for them. They told stories and passed on anecdotes, which provided a way of demonstrating their own analysis of the change and their role in it, and of then building on this in order to achieve particular goals, like simply securing their own position or moving up the career ladder. We show that there was an element of playfulness in these processes. The employees analysed their own position and changed this according to developments in their groups and in the organisation. For some, it was like playing a game where they had to react to what was going on and change their tactics and strategy. This could then meant replanning their own change journeys. In analysing this process, we pay particular attention to the role of language. Language is not simply a mechanism of communication, but rather a fundamental aspect of organisation and organising (eg Westwood and Linstead, 2001). One view is that organisation exists only through language, leading to views of organisation as text, or as narrative, or as constituted in discourse (e.g. Mumby and Clair, 1997). So there is great value at investigating discourse during change processes because language, in the form of conversations, stories and rumours, is a significant factor in the way change is conceptualised (Balogun and Johnson, 2005). Conversation – “language-based interactions of individuals within organisations” (Woodilla, 1998: 33)– is one of the most common forms of communication in the workplace. Studies of managerial activities (e.g. Mintzberg, 1973) have shown that managers spend a large part of their time in carrying out oral communications. The act of conversation and the content of conversation produce action (Hardy et al., 2000), which indicates why conversations can play an important part in a change process. The way in which organisational members negotiate meaning in the change process is through discursive practices and textual objects (Anderson, 2005). Indeed, coherent language use can play a significant role in the outcome of change initiatives (Sillince, 1999) and there are fragmented and competing discourses within an organisation during a change process. Stories play a significant role in the creation and maintenance of meaning in organisations. Stories are passed from one person to another through conversation, and storytelling is “something done around the water cooler” (Boje at al., 2001: 166). The informal nature of storytelling does not mean that it is not important. Boje (1991) shows how the use of stories enabled change to take place, as when an executive's storytelling enabled him to convince colleagues to move in new direction. Indeed, Tsoukas (2005) argues that organisational change is the process of constructing and sharing new meanings and interpretations of organisational activities. Discourse, then, is a mechanism through which change happens and through which change journeys are planned and re-planned and made. The members of an organisation use discourse in all its various forms to reflect on and change (or not) their own position and to influence the change journeys of others. KW - Organisational Change KW - Language Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER -