TY - JOUR A1 - Straub, Matthias T1 - Change the Perspective!: Successful and efficient Corporate Social Responsibility Reporting in the Hospitality Industry JF - Journal of Tourism Research N2 - The reporting of Corporate Social Responsibility (CSR) in hotels plays a crucial role in the assessment of their sustainability activities. Research shows, that if the CSR commitment of hotels is interpreted by guests as a real public interest, CSR has a positive impact on brand evaluation as well as on guest satisfaction. However, the sustainability efforts of hotels are often perceived as pure self-interest and the charge of greenwashing is in the air. Thus, standards in CSR reporting are urgently required. In hospitality so far, neither guidelines for CSR reporting nor third party monitoring organizations exist so far. This paper presents a six-step framework encouraging bilateral sustainability communication in the hotel industry. The common method to proclaim sustainability via reports or websites is typically one-directional from the hotel to the guest (typically referred to as signalling approach). In the long run, this is not enough. Thus, the other direction (typically referred to as screening approach), should particularly be considered as well. Screening is achieved through the use of user generated content (UGC) and electronic word of mouth (eWOM) via evaluation platforms, which nowadays enjoy wide acceptance by guests. In the presented framework, CSR reporting and CSR rating are outsourced to the guest and the corresponding crowd. This procedure includes several advantages for hotels. First, the efforts and costs of CSR reporting are reduced. Second, the general public is used as a third-party control mechanism for the CSR reporting (typically referred to as monitoring approach). Finally, following this monitoring aspect, the perceived credibility of the CSR reporting in turn will be higher. Since the credibility and reputation of eWOM largely depend on the number of existing reviews, it is important to generate sustainability-oriented eWOM and to utilize guests for CSR reporting issues. Therefore, based on the well-known phases of service marketing, a five-step-approach is integrated in the framework. KW - CSR KW - Corporate Social Responsibility KW - Sustainability Reporting KW - Crowdsourcing Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. VL - 10 SP - 72 EP - 81 ER - TY - CHAP A1 - Straub, Matthias ED - Baierl, Ronny ED - Steinhauser, Carolin T1 - Aktuelle Herausforderungen in der Hotellerie und ausgewählte Lösungsstrategien aus der Unternehmensrealität T2 - Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°-Blick N2 - Keine Angabe No details KW - Hotellerie KW - Hotelmanagement Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. SP - 12 EP - 16 PB - Holzmann Medien CY - Bad Wörishofen ER - TY - BOOK A1 - Ostertag, Felix A1 - Steinhart, Annelore A1 - Straub, Matthias T1 - Ökologie und Umweltmanagement N2 - Begleitet das Fach „Betriebliches Umweltmanagement“ in Baden-Württemberg. Das Profil Wirtschaft wird durch Fragestellungen der Ökologie ergänzt und der Leitgedanke des nachhaltigen Wirtschaftens von Unternehmen in die ökonomischen Entscheidungen miteinbezogen. Die theoretischen Grundlagen des betrieblichen Umweltmanagements, sowie die Anwendung volks- und betriebswirtschaftlicher Verfahren auf betriebliche Umweltprobleme werden anhand von praktischen Beispielen erklärt. Ziel des Faches, wäre die Entwicklung einer Umwelthandlungskompetenz der Schüler. KW - Umweltmanagement KW - Lehrbuch Y1 - 2014 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. PB - KLV Verlag CY - Rorschach ER - TY - CHAP A1 - Straub, Matthias T1 - Outsourcing: New ways of an efficient corporate social responsibility reporting N2 - Keine Angabe No details KW - Outsourcing KW - CSR KW - Corporate Social Responsibility Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Straub, Matthias A1 - Zimmermann, Julia T1 - Providing sustainable innovations in the hospitality industry N2 - Sustainability and eco-friendliness is gaining considerable attention within the hotel industry (Chen, Sloan & Legrand, 2009; Kim & Han, 2010). There has been a growing awareness of the environmental and social influence of hotel operation and development among customers, operators and investors. (Chen and Peng, 2012; Jones, Hillier & Comfort, 2014; Pryce, 2001). Especially hotel customers’ demands for environmentally responsible lodging have been rapidly increasing in recent years (Chen and Tung, 2014; Han, 2015). Sustainability is therefore regarded as one of the key issues within the global lodging industry (Jones, Hillier & Comfort, 2014) and one of the most important drivers for innovations in tourism in general. Considering that today’s customers are more and more sensitive to sustainable matters and are willing to change their consumption habits to reduce environmental and social harms, it is becoming inevitable for hotels to establish a sustainable orientation and to develop sustainable innovations. Otherwise the hotels are not able to maintain competitiveness or obtain competitive advantages in the lodging marketplace. (Chen and Peng, 2012; Jones, Hillier & Comfort, 2014; Hofmeister-Toth et al., 2011; Kim and Han, 2010; Manaktola and Jauhari, 2007). KW - Sustainable hotel KW - eco-friendly behaviour KW - innovations in hospitality management Y1 - N1 - Online: http://www.besteducationnetwork.org/Papers_Presentations/15661 SP - 1 EP - 16 ER - TY - GEN A1 - Baierl, Ronny A1 - Kreeb, Martin A1 - Straub, Matthias T1 - Crowdsourcing als Instrument einer glaubwürdigen CSR-Kommunikation in der Hotelbranche N2 - Keine Angabe No details KW - Crowdsourcing KW - Entrepreneurship KW - Hotellerie KW - Corporate Social Responsibility Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER -