TY - CHAP A1 - Ternès, Anabel A1 - Towers, Ian A1 - Shauvencka, N. ED - Ternès, Anabel ED - Towers, Ian T1 - Gamification T2 - Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern N2 - Keine Angabe No details KW - Gamification KW - Social Media KW - Markenkommunikation Y1 - 2014 N1 - Buch verfügbar in der Bibliothek der SRH Berlin School of Management and Technology, Signatur QP611 1. Book available in the library of SRH Berlin School of Management and Technology, shelf mark QP611 1. SP - 33 EP - 50 PB - Springer CY - Wiesbaden ER - TY - JOUR A1 - Ternès, Anabel A1 - Towers, Ian A1 - Shauvencka, N. T1 - Testing the Impact of Gamification on the Interest in Urban Planning JF - Journal of the Worldwide Forum on Education and Culture N2 - Keine Angabe No details KW - Gamification KW - Urban Planning Y1 - 2014 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. VL - 5 IS - 1 SP - 63 EP - 84 ER -