TY - JOUR A1 - Colomo-Palacios, Ricardo A1 - García-Peñalvo, Francisco José A1 - Stantchev, Vladimir A1 - Misra, Sanjay T1 - Towards a social and context-aware mobile recommendation system for tourism JF - Pervasive and Mobile Computing N2 - Loyalty in tourism is one of the main concerns for tourist organizations and researchers alike. Recently, technology in general and CRM and social networks in particular have been identified as important enablers for loyalty in tourism. This paper presents POST-VIA 360, a platform devoted to support the whole life-cycle of tourism loyalty after the first visit. The system is designed to collect data from the initial visit by means of pervasive approaches. Once data is analysed, POST-VIA 360 produces accurate after visit data and, once returned, is able to offer relevant recommendations based on positioning and bio-inspired recommender systems. To validate the system, a case study comparing recommendations from the POST-VIA 360 and a group of experts was conducted. Results show that the accuracy of system’s recommendations is remarkable compared to previous efforts in the field. KW - Customer relationship management KW - Bio-inspired algorithms KW - Geographic information systems Y1 - 2016 N1 - Volltext ist aus urheberrechtlichen Gründen nicht verfügbar. Full text due to copyright not available. VL - 38 IS - 2 SP - 505 EP - 515 PB - Elsevier CY - Amsterdam [u.a.] ER -