TY - THES A1 - Efremenko, Arsenii T1 - Influencers With a Purpose: How Climate Change Activists Communicate on Social Media N2 - This paper focuses on Instagram communication strategies of climate activists and compares them to the influencer market. As social media has become a staple of our lives it is important to find ways to spread vital information, such as climate change, online to educate and inform more people. I analysed a small sample of climate activists with an active Instagram account and saw how, what, and why they communicate on social media. KW - Creative Industries Management KW - Social Media KW - Influencer KW - Climate Change KW - Climate Activists KW - Instagram Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-12023 N1 - Das Einverständnis zur Veröffentlichung des Volltextes liegt der Bibliothek vor. Consent to publish the full text has been given to the library. ER -