TY - JOUR A1 - Ternès, Anabel A1 - Rostomyan, Anna A1 - Gursch, Francesca A1 - Gursch, Giulia T1 - Levers of Personal Branding to Optimize Success JF - Journal of Business and Economics N2 - Nowadays there are many publications on employer and product branding. Companies are driven by the aim to be more attractive for the customer with respect to their competitors. Personal branding is often not mentioned in this framework, even though employers and each company take advantage of branding through individuals. In this respect, the concept of trust is more and more becoming the core value of a brand and it is less possible to achieve success through the products only by themselves as products are even more and more getting exchangeable. The present paper outlines certain ways how the concepts of current corporate and product branding strategies can be transferred to individuals. They are used for a corporate strategy or for an individual strategy. An individual personal branding is increasing the likeliness of working in the right environment for personal growth which can bring more satisfaction and success. We identified 102 successful people worldwide, who meet the criteria of corporate or product brand. A qualitative survey has been carried out on their behaviour and activities to develop and strengthen their brand. The leading question was: how do you strengthen your brand? We compared the results with the criteria in secondary literature on how to become a corporate and product brand. The results suggest new directions to continue the research on personal, corporate and product branding. They can be used for self-branding strategies as well as for improving the corporate and product strategies specifically. KW - Personal brands KW - Branding KW - Trust KW - Communications KW - Values Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3610 VL - 5 IS - 1 SP - 86 EP - 93 ER - TY - JOUR A1 - Ternès, Anabel A1 - Rostomyan, Anna T1 - Communication and Ethics in Germany and Armenia: What ethical responsibilities do teachers have in education management? JF - International Journal of Education and Research N2 - Keine Angabe - No details KW - Education KW - Communication KW - Ethics KW - Responsibility Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3621 VL - 2 IS - 3 SP - 1 EP - 30 ER - TY - JOUR A1 - Ternès, Anabel A1 - Jeske, Denise T1 - The Impact of CSR Advertisement on Costumer Awareness JF - Journal of Cultural and Religious Studies N2 - Corporate Social Responsibility (CSR) is a global trend, also in the advertising industry. The purpose of this paper is to show what consumers think about CSR-related advertising and if it changes their buying behavior. An online survey was sent to the target group. It included questions about sustainability in general and questions concerning five different commercials of Coca Cola, Procter & Gamble, Vodafone, Volkswagen and Suzuki. Some questions had their focus on CSR activities and some on the product. The findings of this study indicate that credibility is most important for a good CSR media campaign. Another result is that the majority of the respondents don´t trust a company more because of a special advertisement, but that they want to find out more about the company and it’s social commitment on the internet, if the commercial is touching in this way. KW - Corporate Social Responsibility KW - Sustainability KW - Social Commitment KW - Commercials Y1 - 2013 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3636 VL - 1 IS - 1 SP - 1 EP - 7 ER - TY - CHAP A1 - Ternès, Anabel A1 - Prigge, Philipp ED - Emmer, Martin T1 - Glaubwürdigkeit zählt: die Wirkung der Selbstdarstellung von Politikern in Facebook-Profilen in Bezug auf Authentizität T2 - Echtheit, Wahrheit, Ehrlichkeit: Authentizität in der Online-Kommunikation N2 - Keine Angabe - No details KW - Kommunikation KW - Medienethik KW - Medienphilosophie Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. SP - 195 EP - 206 PB - Beltz CY - Weinheim ER - TY - BOOK A1 - Ternès, Anabel T1 - Wahrnehmung, Auftreten und Persönlichkeit N2 - Eine germanistisch basierte, interdisziplinär angelegte Analyse, die Selbst- und Fremdwahrnehmung, das Auftreten und die dargestellte Persönlichkeit ausgewählter Frauengestalten vergleichend untersucht. KW - Fremdwahrnehmung KW - Selbstwahrnehmung Y1 - 2011 SN - 9781-4709-6087-2 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. PB - Lulu CY - Raleigh ER - TY - CHAP A1 - Ternès, Anabel T1 - The managers of tomorrow: how well students feel prepared by universities, to behave in terms of CSR T2 - Porductivity, Investment in Human Capital and the Challenge of Youth Employment. Comparing Developments and Global Responses. III. edition. University Bergamo N2 - Keine Angabe - No datails KW - Corporate Social Responsibility KW - Management Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3374 ER - TY - JOUR A1 - Ternès, Anabel T1 - Ansätze der Personalethik anhand der Fragestellung der Kommunikation zu gerechten Entlohnungen und Aufstiegsmöglichkeiten im öffentlichen Dienst JF - Forum Wirtschaftsethik, Thema Personalwirtschaft und Ethik N2 - Keine Angabe - No details KW - Personalethik KW - Öffentlicher Dienst Y1 - 2011 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. IS - 3/4 SP - 34 EP - 43 ER - TY - BOOK A1 - Ternès, Anabel T1 - E-Commerce und die Bedeutung für das Industriemarketing N2 - Diplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1,3, FernUniversität Hagen (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: E-Commerce ist resistent gegen Rezessionen. Selbst wenn das Wirtschaftswachstum global betroffen ist, werden die Umsätze aus E-Commerce sich als robust erweisen.Welche Potentiale, Chancen und Risiken hat der Einsatz von E-Commerce im Industriegütergeschäft? Die vorliegende Arbeit untersucht dazu den Einsatz von E-Commerce innerhalb der einzelnen Phasen des Industriegütergeschäfts; die Auswirkungen dieses Einsatzes auf die phasenübergreifenden Besonderheiten des Industriegütergeschäfts; und die Änderungen und Herausforderungen an Unternehmen des B2B-Geschäfts durch E-Commerce.Von der Basis der technischen und begrifflichen Grundlagen des E-Commerce aus steht das Industriegütermarketing im Zentrum der Arbeit. Dabei geht es auch um die Potentiale des E-Commerce für die Marktforschung und für die Wertschöpfung von B2B Unternehmen aus der Sicht des Marketings. Rechtliche und kostenbezogene Aspekte runden die Darstellung ab. KW - E-Commerce KW - Industriemarketing Y1 - 2011 SN - 978-3-6408-2794-7 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. PB - Grin Verlag CY - München ER - TY - BOOK A1 - Ternès, Anabel T1 - Fremd im eigenen Land: Aussiedler in Deutschland ; Situation, Identität, Bildung und Integration N2 - Die Migrations- und Integrationsdebatte ist in den letzten Jahren mehr und mehr zu einem zentralen Thema in der Öffentlichkeit geworden. 2006 lebten 15,1 Millionen Menschen mit Migrationshintergrund in Deutschland. Dies entspricht 19 % der Bevölkerung. Man vergisst oft, dass es sich dabei auch um Aussiedler und Spätaussiedler handelt, die immerhin ca. 10 % aller Migranten ausmachen. Die vorliegende Arbeit bietet eine Symbiose aus historischem Überblick, allgemeiner Darstellung zu den Voraussetzungen, Motiven, Problemen sowie weiteren Aspekten zur Situation der Aussiedler und konkreten Anregungen zur Integrationsarbeit. Die Abhandlung hält darüber hinaus praktische Anregungen für die Arbeit mit Migranten bereit und leistet damit einen wichtigen Beitrag zur Integrationsdebatte. KW - Migration KW - Asylbewerber KW - Integration Y1 - 2011 SN - 978-3-8630-6719-9 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. PB - Akademische Verlagsgemeinschaft München CY - München ER - TY - BOOK A1 - Ternès, Anabel A1 - Sasse, I. T1 - Perspektivwechsel: Kinder und Jugendliche über das, was sie bedrückt N2 - Aufwachsen in Deutschland heißt heute hineinwachsen in eine Gesellschaft, die geprägt ist durch Wandel, Medien, Kommerzialisierung und Digitalisierung unserer Lebenswelt. Auch das Spannungsverhältnis zwischen gestiegenen Möglichkeiten und Freiheiten einerseits und erhöhten Risiken und Entscheidungszwängen andererseits ist dabei zentral. Angesichts einer gestiegenen Zahl an Deliquenz, Gesundheitsstörungen, erhöhter Gewaltbereitschaft und einer Zunahme von Suchtverhalten bei Kindern und Jugendlichen sind Maßnahmen in der Kinder- und Jugendarbeit erforderlich, die bei den Betroffenen und ihrem Problembewusstsein ansetzen. Die vorliegende Untersuchung über die Probleme von Kindern und Jugendlichen stellt Ergebnisse vor, denen konkrete Aussagen von Kindern und Jugendlichen zu ihrer Erfahrungswelt zugrunde liegen. Sie greift Fragen auf, die in Untersuchungen noch zu wenig Berücksichtigung finden und bildet damit einen aktuellen Beitrag zur Diskussion um Kindheit heute. KW - Kindheit KW - Jugend Y1 - 2011 SN - 978-3-8630-6720-5 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. PB - Akademische Verlagsgemeinschaft München CY - München ER - TY - JOUR A1 - Ternès, Anabel A1 - Towers, Ian T1 - Managing change to avoid unwanted outcomes JF - Marketing Review St. Gallen N2 - The process of change is difficult to manage. In this paper the authors investigate a planned organisational change involving a marketing department that did not reach its objectives and had several unwanted outcomes. The authors show how a multi-level model is helpful understanding change processes, and suggest how change can be managed more successfully. KW - Change Management Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. VL - 30 IS - 5 SP - 72 EP - 82 ER - TY - CHAP A1 - Ternès, Anabel A1 - Prigge, Philipp ED - Schwender, Clemens T1 - Medial konstruierte Altersbilder: Phänomene der Stereotypenbildung bzw. der positiven und negativen Überzeichnung T2 - Screening Age: Medienbilder – Stereotype – Altersdiskriminierung N2 - Keine Angabe - No details T3 - Gesellschaft - Altern - Medien - 5 KW - Massenmedien KW - Alter KW - Diskriminierung KW - Stereotypisierung Y1 - 2012 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. SP - 169 EP - 184 PB - kopaed CY - München ER - TY - CHAP A1 - Kavelara-Lodge, Eleni A1 - Ternès, Anabel T1 - Arbeitnehmergesundheit als Chefsache? Warum betriebliches Gesundheitsmanagement langfristig nur erfolgreich sein kann, wenn Arbeitnehmer die Verantwortung für ihre eigene Gesundheit übernehmen T2 - Corporate Health Jahrbuch 2012 N2 - Keine Angaben - No details KW - Arbeitnehmergesundheit KW - Betriebliches Gesundheitsmanagement Y1 - 2012 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. SP - 110 EP - 114 PB - Hoehner Research & Consulting Group CY - Bonn ER - TY - JOUR A1 - Ternès, Anabel T1 - Warum Qualität und Vertrauen im nachhaltigen Vertrieb zählen JF - Sales Business N2 - Keine Angabe - No details KW - Vertrieb Y1 - 2012 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. IS - 12 ER - TY - CHAP A1 - Ternès, Anabel ED - Ternès, Anabel T1 - The Challenges of Online Communication for Business T2 - Communication: Breakdowns and Breakthroughs (E-Book) N2 - Keine Angabe No details KW - Online Communication KW - Business Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. SP - 129 EP - 140 PB - Inter-Disciplinary Press CY - Oxfordshire ER - TY - CHAP A1 - Towers, Ian A1 - Ternès, Anabel T1 - Change journeys, language and reflexivity T2 - 8th International Conference in Critical Management Studies, Manchester N2 - When planned organisational change happens, the members of the organisation experience it in different ways at different times. Their “change journeys” begin with the original response to the change initiative and they pass through a sequence of steps from the initial realisation that there is a discrepancy or inconsistency with pre-existing schemas (i.e. when the individual learns of a change, or perceives that there has been a change) to an actual change in their own schemas (George and Jones, 2001), which is the point where the change journey has (temporarily) ended and the destination been reached. Such a journey becomes possible when individuals start to question their own position(s) in regard to the change, when they start taking into account their own reactions to it together with developments and responses to the change initiative at the meso and macro-level over time. As individuals reach different understandings about themselves during the change process, their change journey itself changes: they may set out for a new destination, or continue to the original destination but follow a different route. Much of the literature on reactions to change ignores the tendency of individuals to pay attention to their own reasons for how they react and tends to view responses to change–especially resistance– almost as an involuntary reflex rather than as part of a complex process of interpretation and action carried out by self-aware individuals. This paper reports on how reflexivity is a vital aspect of the change journey. We carried out a longitudinal, multi-level qualitative study of a planned change initiative at PCo, the Canadian subsidiary of a European pharmaceutical company, which involved the introduction of a new organisational structure– the creation of a matrix structure. Grounded theory was used to guide the research. More than sixty in-depth interviews were carried out over a period of eighteen months. The data from these interviews were supplemented by quantitative data. We describe how members of the organisation thought through what the change was “really” about and what it meant for them. They told stories and passed on anecdotes, which provided a way of demonstrating their own analysis of the change and their role in it, and of then building on this in order to achieve particular goals, like simply securing their own position or moving up the career ladder. We show that there was an element of playfulness in these processes. The employees analysed their own position and changed this according to developments in their groups and in the organisation. For some, it was like playing a game where they had to react to what was going on and change their tactics and strategy. This could then meant replanning their own change journeys. In analysing this process, we pay particular attention to the role of language. Language is not simply a mechanism of communication, but rather a fundamental aspect of organisation and organising (eg Westwood and Linstead, 2001). One view is that organisation exists only through language, leading to views of organisation as text, or as narrative, or as constituted in discourse (e.g. Mumby and Clair, 1997). So there is great value at investigating discourse during change processes because language, in the form of conversations, stories and rumours, is a significant factor in the way change is conceptualised (Balogun and Johnson, 2005). Conversation – “language-based interactions of individuals within organisations” (Woodilla, 1998: 33)– is one of the most common forms of communication in the workplace. Studies of managerial activities (e.g. Mintzberg, 1973) have shown that managers spend a large part of their time in carrying out oral communications. The act of conversation and the content of conversation produce action (Hardy et al., 2000), which indicates why conversations can play an important part in a change process. The way in which organisational members negotiate meaning in the change process is through discursive practices and textual objects (Anderson, 2005). Indeed, coherent language use can play a significant role in the outcome of change initiatives (Sillince, 1999) and there are fragmented and competing discourses within an organisation during a change process. Stories play a significant role in the creation and maintenance of meaning in organisations. Stories are passed from one person to another through conversation, and storytelling is “something done around the water cooler” (Boje at al., 2001: 166). The informal nature of storytelling does not mean that it is not important. Boje (1991) shows how the use of stories enabled change to take place, as when an executive's storytelling enabled him to convince colleagues to move in new direction. Indeed, Tsoukas (2005) argues that organisational change is the process of constructing and sharing new meanings and interpretations of organisational activities. Discourse, then, is a mechanism through which change happens and through which change journeys are planned and re-planned and made. The members of an organisation use discourse in all its various forms to reflect on and change (or not) their own position and to influence the change journeys of others. KW - Organisational Change KW - Language Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Towers, Ian A1 - Ternès, Anabel T1 - Become a responsible manager by watching TV T2 - 27th Annual Conference Managing to Make a Difference, Liverpool N2 - Keine Angabe No details KW - Management Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Towers, Ian A1 - Ternès, Anabel A1 - Shauchenka, Natallia T1 - Testing the impact of gamification on the interest in urban planning T2 - 12th Annual Worldwide Forum on Education and Culture, Rome N2 - Keine Angabe No details KW - Urban Planning KW - Gamification Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - GEN A1 - Towers, Ian A1 - Ternès, Anabel A1 - Shauchenka, Natallia T1 - Testing the impact of gamification on the interest in urban planning N2 - Keine Angabe No details KW - Urban Planning KW - Gamification Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - CHAP A1 - Ternès, Anabel T1 - Sustainable Customer Service as Success Factor in the Airline Sector T2 - 1st International Civil Aviation Symposium (ICAS), Cairo N2 - A high number of airlines has been switching its business concept from fixed prices for economy or business class to a system of bundles, where customers can choose among a different set of services and book flights to different prices, depending on their individual preferences. This paper aims at finding out which services are those consumers regard as most important and what therefore makes an airline a sustainable choice in terms of service. For that purpose a survey has been conducted for approx. one week, where participants have answered a set of questions online and offline. In the second chapter, the authors will explain certain ground assumptions of online consumers, stressing the importance of user-friendly websites as well as the cost of the most popular extra services offered by regular airlines and also low-cost carriers. Keeping this in mind, the survey’s results will be presented in chapter four. 105 participants gave their opinion on what makes an airline’s service sustainable to them, the result being a mixture of good cabin crew soft skills, a minimum degree of comfort and efficiency throughout the whole time of purchasing a flight, being on board and leaving the aircraft. A user-friendly booking procedure as well as being able of leaving the airplane fast and receiving its luggage without further waiting has - according to the survey - won over seats in the front row, high-quality menus and entertainment programs. Even the sustainability aspect having been regarded as a factor of high-quality services, is not a major criterion for travelers. What in most cases makes an airline sustainable for passengers is friendly personnel. The bundle systems are preferred, since the cabin crew aspect has not vanished completely in the airline sector, even among low budget airlines. To receive transparency and flexibility when booking a flight, saving money but knowing that a certain quality will almost always be delivered through soft skills on board could be the reason why passengers feel more comfortable with the new business concepts. KW - Customer service KW - Success KW - Airline sector Y1 - 2013 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Full text due to copyright not available. ER -