TY - CHAP A1 - Straub, Matthias T1 - Outsourcing: New ways of an efficient corporate social responsibility reporting N2 - Keine Angabe No details KW - Outsourcing KW - CSR KW - Corporate Social Responsibility Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER - TY - JOUR A1 - Straub, Matthias T1 - Change the Perspective!: Successful and efficient Corporate Social Responsibility Reporting in the Hospitality Industry JF - Journal of Tourism Research N2 - The reporting of Corporate Social Responsibility (CSR) in hotels plays a crucial role in the assessment of their sustainability activities. Research shows, that if the CSR commitment of hotels is interpreted by guests as a real public interest, CSR has a positive impact on brand evaluation as well as on guest satisfaction. However, the sustainability efforts of hotels are often perceived as pure self-interest and the charge of greenwashing is in the air. Thus, standards in CSR reporting are urgently required. In hospitality so far, neither guidelines for CSR reporting nor third party monitoring organizations exist so far. This paper presents a six-step framework encouraging bilateral sustainability communication in the hotel industry. The common method to proclaim sustainability via reports or websites is typically one-directional from the hotel to the guest (typically referred to as signalling approach). In the long run, this is not enough. Thus, the other direction (typically referred to as screening approach), should particularly be considered as well. Screening is achieved through the use of user generated content (UGC) and electronic word of mouth (eWOM) via evaluation platforms, which nowadays enjoy wide acceptance by guests. In the presented framework, CSR reporting and CSR rating are outsourced to the guest and the corresponding crowd. This procedure includes several advantages for hotels. First, the efforts and costs of CSR reporting are reduced. Second, the general public is used as a third-party control mechanism for the CSR reporting (typically referred to as monitoring approach). Finally, following this monitoring aspect, the perceived credibility of the CSR reporting in turn will be higher. Since the credibility and reputation of eWOM largely depend on the number of existing reviews, it is important to generate sustainability-oriented eWOM and to utilize guests for CSR reporting issues. Therefore, based on the well-known phases of service marketing, a five-step-approach is integrated in the framework. KW - CSR KW - Corporate Social Responsibility KW - Sustainability Reporting KW - Crowdsourcing Y1 - 2015 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. VL - 10 SP - 72 EP - 81 ER - TY - CHAP A1 - Ternès, Anabel A1 - Shauchenka, Natallia A1 - Towers, Ian T1 - Storytelling: how can storytelling improve sustainable thinking and acting in companies T2 - 4th Global Conference on Living Responsibly: ethical Issues in Everyday Life, Lisbon N2 - We discussed the realisation of corporate social responsibility and responsible living in general with employers and employees in different companies and organisations. We found out, that most of the participants think, that they know too little about the corporate social responsibility activities of their company, evaluate the atmosphere as not really good and don’t see their own responsibility. Also they mentioned, that the employees mostly talk with each other about emotions and stories, less about facts and information. In the discussion all agreed, that it would be much more effective, if information about social responsibility is delivered by stories—by storytelling. We prove this by a questionnaire, where we give the participants the same information about employees social and corporate social activities in a short news with numbers and also in the form of storytelling. We ask them, which text they would tell their friends, neighbours or colleagues and which text would attract them at most to motivate themselves for acting more responsible. We also ask the employees how they think this could be realised. With the result we can show, how you can sensitize and activate people for bringing more attention, awareness and activity to a more responsible living inside and outside companies. KW - Storytelling KW - Improvement KW - CSR Y1 - 2014 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Fulltext due to copyright not available. ER -