TY - GEN A1 - Ternès, Anabel T1 - Trends im Betrieblichen Gesundheitsmanagement BT - Gesunde und motivierte Mitarbeiter sind der Schlüssel für nachhaltigen Unternehmenserfolg N2 - Der Begriff „Betriebliches Gesundheitsmanagement“ wird in der betrieblichen Praxis oftmals unterschiedlich aufgefasst und verwendet; auch in der wissenschaftlichen Literatur existiert hierzu kein einheitliches Begriffsverständnis. Eine oft zitierte und für den Einstieg in die Thematik geeignete Definition liefern Badura et al.(2010,S.33): „Unter Betrieblichem Gesundheitsmanagement verstehen wir die Entwicklung betrieblicher Strukturen und Prozesse, die die gesundheitsförderliche Gestaltung von Arbeit und Organisation und die Befähigung zum gesundheitsfördernden Verhalten der Mitarbeiterinnen und Mitarbeiter zum Ziel haben.“... KW - Lebensqualität KW - Leistungsfähigkeit KW - Gesunde Arbeit Y1 - 2015 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-10730 SP - 20 EP - 25 ER - TY - BOOK A1 - Schäfer, Mattias A1 - Ternès, Anabel A1 - Towers, Ian T1 - The International Start-Up Scene N2 - Germany has an enviable reputation. Around the world, the country is famous for writers like JW Goethe, Thomas Mann and Bertolt Brecht, for composers like the Bach family, Beethoven and Brahms, for artists like Albrecht Dürer, Paul Klee and Gerhard Richter, for philosophers like Friedrich Nietzsche, Karl Marx and Immanuel Kant. Germany is also renowned for its achievements in science, technology and engineering. Where was the car invented? Where were the first aspirin tablets produced? In which country were the first X-rays made? The first modern football boots? The answer to all these questions, of course, is Germany, a country that is famous for inventions and patents that have changed the world. But which country is not performing very well in start-ups – an area where success is essential for a thriving economy? Again, the answer is Germany. Compared to the United States, Germany is lagging behind in all the key metrics. When we contrast Germany to the United States, taking population size into account, Germany has fewer successful start-ups. This book provides a great deal of evidence that shows that a healthy start-up scene is becoming ever more critical in assuring the long-term performance of a country’s economy. This fact has been recognised by governments, but not all of them are dealing with this issue with well thought out plans and policies, or if they have such plans, they are not being well implemented... KW - Entrepreneurship KW - Germany Y1 - 2016 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-10709 ER - TY - JOUR A1 - Ternès, Anabel A1 - Towers, Ian T1 - Organisations, Individuals as Employees, Individuals as Consumers and the Relationships Between Them JF - Arabian Journal of Business and Management Review N2 - Organisations of all shapes and sizes face a significant number of challenges that they must meet if they are to thrive in today’s globally hypercompetitive environment. Our aim is to help them deal with some of the most critical. An organisation is a collection of individuals working together in a structured way to achieve certain goals, and this understanding is central to our research interests. We aim to provide insights on current and emergent issues related to the three interconnected themes we focus on: ● the relationship between the individual as an employee and the organisation ● the relationship between the individual as a consumer and the organisation ● the relationship between the individual and the digitalised world. The recommendations that flow from our research all have in common that they are corporately socially responsible. Our framework is based on CSR, sustainability and an ethical approach. Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-8501 VL - 4 IS - 4 ER - TY - THES A1 - Ternès, Anabel T1 - Das ästhetische Spiel von Text, Leser und Autor: Intertextualität neu gedacht an Adolf Muschgs Parzival-Rezeption Der Rote Ritter: eine Geschichte von Parzival am Beispiel der Frauenfiguren: Dissertation N2 - Zwischen den Polen der Intertextualitätsdefinition, einerseits der Verwendung für die bewusste Beziehungsstiftung zwischen literarischen Texten, andererseits dem Verständnis als Zusammenwirken aller Formen der mündlichen und schriftlichen Kommunikation untereinander, stellt diese Untersuchung die "spielerische Intertextualität" als einen theoretischen Ansatz und als eine Methode zur Textdeutung dar. Dazu geht sie von den Dimensionen des ästhetischen Spiels aus und berücksichtigt die Forschungen zum Autorkonzept sowie die Ansätze zur Rezeptionsforschung. Als Fallstudie führt diese Arbeit zur "Parzival"-Rezeption von Adolf Muschg die Forschung zum Ouvre des Autors maßgeblich weiter. Aus dem Inhalt: "Wege des Verstehens" und Intertextualität: Zur Methode - "Alte Geschichten und neues Erzählen" - Rezeptionsforschung und Mittelalterrezeption - Autorbegriff und Autobiographisches - Dimensionen des ästhetischen Spiels - "Entzifferungsversuche" - eine literarische Entwicklung; Autor, Leser und Frauenfiguren - "Der frouwen buoch": Intertextualität in Muschgs "Parzival"-Rezeption am Beispiel der Frauenfiguren Herzeloyde und Condwîr âmûrs - Inhaltliche Ergebnisse der exemplarischen Figurenuntersuchung - Konzeptionale Aspekte der Textgestaltung im "Roten Ritter" - Gegenspieler, Mitspieler und das Spiel des Textes. T3 - Europäische Hochschulschriften - 1899 KW - Intertextualität KW - Erzählperspektive KW - Literatur Y1 - 2004 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3888 PB - Peter Lang Verlag CY - Frankfurt am Main ER - TY - JOUR A1 - Ternès, Anabel A1 - Jeske, Denise T1 - The Impact of CSR Advertisement on Costumer Awareness JF - Journal of Cultural and Religious Studies N2 - Corporate Social Responsibility (CSR) is a global trend, also in the advertising industry. The purpose of this paper is to show what consumers think about CSR-related advertising and if it changes their buying behavior. An online survey was sent to the target group. It included questions about sustainability in general and questions concerning five different commercials of Coca Cola, Procter & Gamble, Vodafone, Volkswagen and Suzuki. Some questions had their focus on CSR activities and some on the product. The findings of this study indicate that credibility is most important for a good CSR media campaign. Another result is that the majority of the respondents don´t trust a company more because of a special advertisement, but that they want to find out more about the company and it’s social commitment on the internet, if the commercial is touching in this way. KW - Corporate Social Responsibility KW - Sustainability KW - Social Commitment KW - Commercials Y1 - 2013 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3636 VL - 1 IS - 1 SP - 1 EP - 7 ER - TY - JOUR A1 - Ternès, Anabel A1 - Rostomyan, Anna T1 - Communication and Ethics in Germany and Armenia: What ethical responsibilities do teachers have in education management? JF - International Journal of Education and Research N2 - Keine Angabe - No details KW - Education KW - Communication KW - Ethics KW - Responsibility Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3621 VL - 2 IS - 3 SP - 1 EP - 30 ER - TY - JOUR A1 - Ternès, Anabel A1 - Rostomyan, Anna A1 - Gursch, Francesca A1 - Gursch, Giulia T1 - Levers of Personal Branding to Optimize Success JF - Journal of Business and Economics N2 - Nowadays there are many publications on employer and product branding. Companies are driven by the aim to be more attractive for the customer with respect to their competitors. Personal branding is often not mentioned in this framework, even though employers and each company take advantage of branding through individuals. In this respect, the concept of trust is more and more becoming the core value of a brand and it is less possible to achieve success through the products only by themselves as products are even more and more getting exchangeable. The present paper outlines certain ways how the concepts of current corporate and product branding strategies can be transferred to individuals. They are used for a corporate strategy or for an individual strategy. An individual personal branding is increasing the likeliness of working in the right environment for personal growth which can bring more satisfaction and success. We identified 102 successful people worldwide, who meet the criteria of corporate or product brand. A qualitative survey has been carried out on their behaviour and activities to develop and strengthen their brand. The leading question was: how do you strengthen your brand? We compared the results with the criteria in secondary literature on how to become a corporate and product brand. The results suggest new directions to continue the research on personal, corporate and product branding. They can be used for self-branding strategies as well as for improving the corporate and product strategies specifically. KW - Personal brands KW - Branding KW - Trust KW - Communications KW - Values Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3610 VL - 5 IS - 1 SP - 86 EP - 93 ER - TY - CHAP A1 - Ternès, Anabel T1 - The managers of tomorrow: how well students feel prepared by universities, to behave in terms of CSR T2 - Porductivity, Investment in Human Capital and the Challenge of Youth Employment. Comparing Developments and Global Responses. III. edition. University Bergamo N2 - Keine Angabe - No datails KW - Corporate Social Responsibility KW - Management Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0298-opus4-3374 ER -