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  <doc>
    <id>1204</id>
    <completedYear>2021</completedYear>
    <publishedYear>2021</publishedYear>
    <thesisYearAccepted>2021</thesisYearAccepted>
    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bachelorthesis</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>2022-09-02</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>2021-06-02</thesisDateAccepted>
    <title language="deu">Fitness-Werbung für Nahrungsergänzungsmittel : In welchen Rollentypologien werden Männer und Frauen von den Herstellern Qi² und MyProtein dargestellt?</title>
    <abstract language="deu">Immer mehr neue Proteinprodukte kommen auf den Markt: Proteinjoghurts und Quarks, Müslis und Shakes. An kaum einer Supermarktkasse findet man keine Proteinriegel. Ein Fitnesstrend zeigt sich sowohl in den steigenden Zahlen der Fitnessstudio Mitglieder, als auch in boomenden Umsatzzahlen im Bereich der Fitnessprodukte und Nahrungsergänzungsmittel. [...] Problematisch an dieser gesellschaftlichen Entwicklung kann sein, dass der Fitnesstrend potenziell einhergeht mit einem wachsenden Selbstoptimierungswunsch der Menschen, die sich an gesellschaftlichen Schönheitsidealen orientieren. Dies steht möglicherweise im engen Zusammenhang mit geschlechtsspezifischen Rollendarstellungen im Marketing. Inwieweit sich Sexismus in der Fitness-Werbung für Nahrungsergänzungsmittel widerspiegelt, soll in der Bachelorarbeit beispielhaft anhand von zwei Proteinprodukt-Marken untersucht werden.</abstract>
    <identifier type="urn">urn:nbn:de:0298-opus4-12043</identifier>
    <note>Das Einverständnis zur Veröffentlichung des Volltextes liegt der Bibliothek vor.&#13;
Consent to publish the full text has been given to the library.</note>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">true</enrichment>
    <licence>Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International</licence>
    <author>Anne Lück</author>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Journalismus und PR</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Fitness-Branche</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Geschlechterforschung</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Social Media Marketing</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Werbung</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Sexismus</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Nahrungsergänzungsmittel</value>
    </subject>
    <collection role="jel" number="I">Health, Education, and Welfare</collection>
    <thesisPublisher>SRH Berlin University of Applied Sciences</thesisPublisher>
    <thesisGrantor>SRH Berlin University of Applied Sciences</thesisGrantor>
  </doc>
  <doc>
    <id>1207</id>
    <completedYear>2021</completedYear>
    <publishedYear>2022</publishedYear>
    <thesisYearAccepted>2021</thesisYearAccepted>
    <language>eng</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bachelorthesis</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>2022-09-16</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>2021-05-31</thesisDateAccepted>
    <title language="eng">“Sorry Mate, Wrong Path”: The Impact of a Branching Narrative Structure on the Protagonist’s Character Arc in the Interactive Film Bandersnatch</title>
    <abstract language="eng">Bandersnatch (2018) is an interactive film with a branching narrative structure and a protagonist who undergoes internal change – in several different ways. In this thesis, I examine the impact the branching of narrative paths has on the structure of the protagonist’s various character arcs. I identify five distinct choice types and five plotlines, four of which feature character change. Using an adapted version of Kristin Thompson’s (1999) analytical model, I then analyze one exemplary plotline’s plot structure, demonstrating certain structural anomalies. In the analysis of the different choice types’ impact on the character arcs, the concepts of the fatal flaw, lie the character believes, internal need and truth the character learns are used in tandem with the above model to track the progression of the plotlines’ arcs. I demonstrate the different choice types’ effects and highlight several issues that arise as well as interesting mitigation tactics used in the film.</abstract>
    <identifier type="urn">urn:nbn:de:0298-opus4-12075</identifier>
    <note>Das Einverständnis zur Veröffentlichung liegt der Bibliothek vor.&#13;
Consent for publication has been given to the library.</note>
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    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">true</enrichment>
    <licence>Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International</licence>
    <author>Saeden Liam Runge</author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Creative Industries Management</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Branching Narrative</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Bandersnatch</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Interactive Movie</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Narrative Analysis</value>
    </subject>
    <collection role="jel" number="Z">Other Special Topics</collection>
    <thesisPublisher>SRH Berlin University of Applied Sciences</thesisPublisher>
    <thesisGrantor>SRH Berlin University of Applied Sciences</thesisGrantor>
  </doc>
</export-example>
