@inproceedings{Towers2013, author = {Towers, Ian}, title = {Learning how to be a modern manager while sitting on the sofa: the role of television in diffusing and legitimising management practices}, series = {EGOS Conference 2013, Montr{\´e}al}, booktitle = {EGOS Conference 2013, Montr{\´e}al}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-352}, pages = {24}, year = {2013}, abstract = {What processes must have taken place so that HR managers or operations managers somehow 'know' that they have to do things differently from the way they did things five or fifteen years ago? How do they learn what the latest management trends are? The creation and diffusion of management theories and practice is generally viewed as a three stage process: business schools and consulting firms produce the knowledge, the business press disseminates it, and then there is a process of legitimization as these theories become part of 'common sense' and form the standard managerial discourse through their representation in non-business media. An ever increasing amount of attention has been paid to the first two of these stages, but relatively little has been paid to how management knowledge might be diffused through other methods. This paper is an attempt to address this gap.}, language = {en} } @article{TernesTowers2013, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Managing change to avoid unwanted outcomes}, series = {Marketing Review St. Gallen}, volume = {30}, journal = {Marketing Review St. Gallen}, number = {5}, pages = {72 -- 82}, year = {2013}, abstract = {The process of change is difficult to manage. In this paper the authors investigate a planned organisational change involving a marketing department that did not reach its objectives and had several unwanted outcomes. The authors show how a multi-level model is helpful understanding change processes, and suggest how change can be managed more successfully.}, language = {en} }