@inproceedings{Towers2013, author = {Towers, Ian}, title = {Learning how to be a modern manager while sitting on the sofa: the role of television in diffusing and legitimising management practices}, series = {EGOS Conference 2013, Montr{\´e}al}, booktitle = {EGOS Conference 2013, Montr{\´e}al}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-352}, pages = {24}, year = {2013}, abstract = {What processes must have taken place so that HR managers or operations managers somehow 'know' that they have to do things differently from the way they did things five or fifteen years ago? How do they learn what the latest management trends are? The creation and diffusion of management theories and practice is generally viewed as a three stage process: business schools and consulting firms produce the knowledge, the business press disseminates it, and then there is a process of legitimization as these theories become part of 'common sense' and form the standard managerial discourse through their representation in non-business media. An ever increasing amount of attention has been paid to the first two of these stages, but relatively little has been paid to how management knowledge might be diffused through other methods. This paper is an attempt to address this gap.}, language = {en} } @article{TernesTowers2013, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Managing change to avoid unwanted outcomes}, series = {Marketing Review St. Gallen}, volume = {30}, journal = {Marketing Review St. Gallen}, number = {5}, pages = {72 -- 82}, year = {2013}, abstract = {The process of change is difficult to manage. In this paper the authors investigate a planned organisational change involving a marketing department that did not reach its objectives and had several unwanted outcomes. The authors show how a multi-level model is helpful understanding change processes, and suggest how change can be managed more successfully.}, language = {en} } @inproceedings{Towers2013, author = {Towers, Ian}, title = {It didn't work out like we thought it would: understanding unwanted outcomes of a planned organizational change}, series = {XXXIII Sunbelt Social Networks Conference of the International Network for Social Network Analysis (INSNA), Hamburg}, booktitle = {XXXIII Sunbelt Social Networks Conference of the International Network for Social Network Analysis (INSNA), Hamburg}, year = {2013}, abstract = {Keine Angabe No details}, language = {en} } @inproceedings{Towers2013, author = {Towers, Ian}, title = {Organizational Change: Processes and Levels}, series = {15th IAMB Conference, Lisbon}, booktitle = {15th IAMB Conference, Lisbon}, year = {2013}, abstract = {Keine Angabe No details}, language = {en} } @inproceedings{TowersTernes2013, author = {Towers, Ian and Tern{\`e}s, Anabel}, title = {Change journeys, language and reflexivity}, series = {8th International Conference in Critical Management Studies, Manchester}, booktitle = {8th International Conference in Critical Management Studies, Manchester}, year = {2013}, abstract = {When planned organisational change happens, the members of the organisation experience it in different ways at different times. Their "change journeys" begin with the original response to the change initiative and they pass through a sequence of steps from the initial realisation that there is a discrepancy or inconsistency with pre-existing schemas (i.e. when the individual learns of a change, or perceives that there has been a change) to an actual change in their own schemas (George and Jones, 2001), which is the point where the change journey has (temporarily) ended and the destination been reached. Such a journey becomes possible when individuals start to question their own position(s) in regard to the change, when they start taking into account their own reactions to it together with developments and responses to the change initiative at the meso and macro-level over time. As individuals reach different understandings about themselves during the change process, their change journey itself changes: they may set out for a new destination, or continue to the original destination but follow a different route. Much of the literature on reactions to change ignores the tendency of individuals to pay attention to their own reasons for how they react and tends to view responses to change-especially resistance- almost as an involuntary reflex rather than as part of a complex process of interpretation and action carried out by self-aware individuals. This paper reports on how reflexivity is a vital aspect of the change journey. We carried out a longitudinal, multi-level qualitative study of a planned change initiative at PCo, the Canadian subsidiary of a European pharmaceutical company, which involved the introduction of a new organisational structure- the creation of a matrix structure. Grounded theory was used to guide the research. More than sixty in-depth interviews were carried out over a period of eighteen months. The data from these interviews were supplemented by quantitative data. We describe how members of the organisation thought through what the change was "really" about and what it meant for them. They told stories and passed on anecdotes, which provided a way of demonstrating their own analysis of the change and their role in it, and of then building on this in order to achieve particular goals, like simply securing their own position or moving up the career ladder. We show that there was an element of playfulness in these processes. The employees analysed their own position and changed this according to developments in their groups and in the organisation. For some, it was like playing a game where they had to react to what was going on and change their tactics and strategy. This could then meant replanning their own change journeys. In analysing this process, we pay particular attention to the role of language. Language is not simply a mechanism of communication, but rather a fundamental aspect of organisation and organising (eg Westwood and Linstead, 2001). One view is that organisation exists only through language, leading to views of organisation as text, or as narrative, or as constituted in discourse (e.g. Mumby and Clair, 1997). So there is great value at investigating discourse during change processes because language, in the form of conversations, stories and rumours, is a significant factor in the way change is conceptualised (Balogun and Johnson, 2005). Conversation - "language-based interactions of individuals within organisations" (Woodilla, 1998: 33)- is one of the most common forms of communication in the workplace. Studies of managerial activities (e.g. Mintzberg, 1973) have shown that managers spend a large part of their time in carrying out oral communications. The act of conversation and the content of conversation produce action (Hardy et al., 2000), which indicates why conversations can play an important part in a change process. The way in which organisational members negotiate meaning in the change process is through discursive practices and textual objects (Anderson, 2005). Indeed, coherent language use can play a significant role in the outcome of change initiatives (Sillince, 1999) and there are fragmented and competing discourses within an organisation during a change process. Stories play a significant role in the creation and maintenance of meaning in organisations. Stories are passed from one person to another through conversation, and storytelling is "something done around the water cooler" (Boje at al., 2001: 166). The informal nature of storytelling does not mean that it is not important. Boje (1991) shows how the use of stories enabled change to take place, as when an executive's storytelling enabled him to convince colleagues to move in new direction. Indeed, Tsoukas (2005) argues that organisational change is the process of constructing and sharing new meanings and interpretations of organisational activities. Discourse, then, is a mechanism through which change happens and through which change journeys are planned and re-planned and made. The members of an organisation use discourse in all its various forms to reflect on and change (or not) their own position and to influence the change journeys of others.}, language = {en} } @inproceedings{TowersTernes2013, author = {Towers, Ian and Tern{\`e}s, Anabel}, title = {Become a responsible manager by watching TV}, series = {27th Annual Conference Managing to Make a Difference, Liverpool}, booktitle = {27th Annual Conference Managing to Make a Difference, Liverpool}, year = {2013}, abstract = {Keine Angabe No details}, language = {en} } @inproceedings{TowersTernesShauchenka2013, author = {Towers, Ian and Tern{\`e}s, Anabel and Shauchenka, Natallia}, title = {Testing the impact of gamification on the interest in urban planning}, series = {12th Annual Worldwide Forum on Education and Culture, Rome}, booktitle = {12th Annual Worldwide Forum on Education and Culture, Rome}, year = {2013}, abstract = {Keine Angabe No details}, language = {en} } @misc{TowersTernesShauchenka2013, author = {Towers, Ian and Tern{\`e}s, Anabel and Shauchenka, Natallia}, title = {Testing the impact of gamification on the interest in urban planning}, year = {2013}, abstract = {Keine Angabe No details}, language = {en} } @inproceedings{TernesShauchenkaTowers2014, author = {Tern{\`e}s, Anabel and Shauchenka, Natallia and Towers, Ian}, title = {Storytelling: how can storytelling improve sustainable thinking and acting in companies}, series = {4th Global Conference on Living Responsibly: ethical Issues in Everyday Life, Lisbon}, booktitle = {4th Global Conference on Living Responsibly: ethical Issues in Everyday Life, Lisbon}, year = {2014}, abstract = {We discussed the realisation of corporate social responsibility and responsible living in general with employers and employees in different companies and organisations. We found out, that most of the participants think, that they know too little about the corporate social responsibility activities of their company, evaluate the atmosphere as not really good and don't see their own responsibility. Also they mentioned, that the employees mostly talk with each other about emotions and stories, less about facts and information. In the discussion all agreed, that it would be much more effective, if information about social responsibility is delivered by stories—by storytelling. We prove this by a questionnaire, where we give the participants the same information about employees social and corporate social activities in a short news with numbers and also in the form of storytelling. We ask them, which text they would tell their friends, neighbours or colleagues and which text would attract them at most to motivate themselves for acting more responsible. We also ask the employees how they think this could be realised. With the result we can show, how you can sensitize and activate people for bringing more attention, awareness and activity to a more responsible living inside and outside companies.}, language = {en} } @article{TernesTowersDaniszewski2013, author = {Tern{\`e}s, Anabel and Towers, Ian and Daniszewski, A.}, title = {International Cooperation: Impact of Cultural Diversity on Brand Strength in the Hotel Industry}, series = {Acta Oeconomica Cassoviensia}, volume = {6}, journal = {Acta Oeconomica Cassoviensia}, pages = {14 -- 24}, year = {2013}, abstract = {Keine Angabe - No details}, language = {en} } @article{TernesTowers2014, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Organisations, Individuals as Employees, Individuals as Consumers and the Relationships Between Them}, series = {Arabian Journal of Business and Management Review}, volume = {4}, journal = {Arabian Journal of Business and Management Review}, number = {4}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-8501}, year = {2014}, abstract = {Organisations of all shapes and sizes face a significant number of challenges that they must meet if they are to thrive in today's globally hypercompetitive environment. Our aim is to help them deal with some of the most critical. An organisation is a collection of individuals working together in a structured way to achieve certain goals, and this understanding is central to our research interests. We aim to provide insights on current and emergent issues related to the three interconnected themes we focus on: ● the relationship between the individual as an employee and the organisation ● the relationship between the individual as a consumer and the organisation ● the relationship between the individual and the digitalised world. The recommendations that flow from our research all have in common that they are corporately socially responsible. Our framework is based on CSR, sustainability and an ethical approach.}, language = {en} } @incollection{TernesTowersShauvencka2014, author = {Tern{\`e}s, Anabel and Towers, Ian and Shauvencka, N.}, title = {Gamification}, series = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, booktitle = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, editor = {Tern{\`e}s, Anabel and Towers, Ian}, publisher = {Springer}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {33 -- 50}, year = {2014}, abstract = {Keine Angabe No details}, language = {de} } @article{TernesTowersShauvencka2014, author = {Tern{\`e}s, Anabel and Towers, Ian and Shauvencka, N.}, title = {Testing the Impact of Gamification on the Interest in Urban Planning}, series = {Journal of the Worldwide Forum on Education and Culture}, volume = {5}, journal = {Journal of the Worldwide Forum on Education and Culture}, number = {1}, pages = {63 -- 84}, year = {2014}, abstract = {Keine Angabe No details}, language = {en} } @incollection{Towers2014, author = {Towers, Ian}, title = {Sensory Marketing}, series = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, booktitle = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, editor = {Tern{\`e}s, Anabel and Towers, Ian}, publisher = {Springer}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {107 -- 118}, year = {2014}, abstract = {Keine Angabe No details}, language = {mul} } @incollection{TowersTernesEwinger2015, author = {Towers, Ian and Tern{\`e}s, Anabel and Ewinger, Dunja}, title = {Turkish Migrant Self-Organizations in Germany}, series = {Turkish German Affairs from an Interdisciplinary Perspective}, booktitle = {Turkish German Affairs from an Interdisciplinary Perspective}, publisher = {Lang}, address = {Bern}, publisher = {SRH Berlin University of Applied Sciences}, year = {2015}, abstract = {Keine Angabe No details}, language = {en} } @book{TernesTowersJerusel2015, author = {Tern{\`e}s, Anabel and Towers, Ian and Jerusel, Marc}, title = {Konsumentenverhalten im Zeitalter der Digitalisierung: Trends: E-Commerce, M-Commerce und Connected Retail}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {46}, year = {2015}, abstract = {Anabel Tern{\`e}s, Ian Towers und Marc Jerusel widmen sich der Frage, welche Konsummuster den Privatkonsum im Deutschland der kommenden zehn Jahren ver{\"a}ndern werden. Dabei wird auf bereits absehbare Konsumtrends wie zum Beispiel E- und M-Commerce sowie Connected Retail Bezug genommen. Im Vordergrund stehen die Auswirkungen der Digitalisierung auf den station{\"a}ren Handel und die Konsumenten. Die AutorInnen stellen u.a. dar, dass eine der zentralen Herausforderungen darin liegen wird, sich der Digitalisierung proaktiv zu stellen, um das Konsumerlebnis der Verbraucher zu verbessern. Doch auch die Grenzen des Onlinehandels werden aufgezeigt.​}, language = {de} } @book{TernesTowersJerusel2015, author = {Tern{\`e}s, Anabel and Towers, Ian and Jerusel, Marc}, title = {Konsumentenverhalten im Zeitalter der Mass Customization: Trends: Individualisierung und Nachhaltigkeit}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {43}, year = {2015}, abstract = {Anabel Tern{\`e}s, Ian Towers und Marc Jerusel gehen der Frage nach, welche neuen Konsummuster sich aufbauend auf den Begriffen Individualisierung und Nachhaltigkeit herausbilden k{\"o}nnten. Denn der Trend nach nachhaltigen und individualisierten Produkten ist bereits seit mehreren Jahren sp{\"u}rbar, gilt jedoch weiterhin als Trend f{\"u}r den Privatkonsum der kommenden Jahre. Im Bereich Individualisierung erl{\"a}utern die AutorInnen daf{\"u}r zum Beispiel das Produktionsprinzip der Mass Customization. Nachhaltig Denkende versuchen dagegen, bewusste Konsumentscheidungen zu treffen.}, language = {de} } @incollection{TernesTowersSchaub2015, author = {Tern{\`e}s, Anabel and Towers, Ian and Schaub, Stefan}, title = {Bindung junger Fach{\"a}rzte durch Demografie orientiertes Personalmanagement}, series = {Rund auf eckig: die junge {\"A}rztegeneration im Krankenhaus}, booktitle = {Rund auf eckig: die junge {\"A}rztegeneration im Krankenhaus}, editor = {Hahnenkamp, K. and Hasebrook, J.}, publisher = {medhochzwei}, address = {Heidelberg}, publisher = {SRH Berlin University of Applied Sciences}, pages = {65 -- 80}, year = {2015}, abstract = {Keine Angabe No details}, language = {de} } @article{TernesTowers2015, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Managing Global Organizations: A Cultural Perspective}, series = {Critical Perspectives on International Business}, volume = {11}, journal = {Critical Perspectives on International Business}, number = {1}, pages = {110 -- 112}, year = {2015}, abstract = {Keine Angabe No details}, language = {en} } @book{SchaeferTernesTowers2016, author = {Sch{\"a}fer, Mattias and Tern{\`e}s, Anabel and Towers, Ian}, title = {The International Start-Up Scene}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-10709}, publisher = {SRH Berlin University of Applied Sciences}, pages = {125}, year = {2016}, abstract = {Germany has an enviable reputation. Around the world, the country is famous for writers like JW Goethe, Thomas Mann and Bertolt Brecht, for composers like the Bach family, Beethoven and Brahms, for artists like Albrecht D{\"u}rer, Paul Klee and Gerhard Richter, for philosophers like Friedrich Nietzsche, Karl Marx and Immanuel Kant. Germany is also renowned for its achievements in science, technology and engineering. Where was the car invented? Where were the first aspirin tablets produced? In which country were the first X-rays made? The first modern football boots? The answer to all these questions, of course, is Germany, a country that is famous for inventions and patents that have changed the world. But which country is not performing very well in start-ups - an area where success is essential for a thriving economy? Again, the answer is Germany. Compared to the United States, Germany is lagging behind in all the key metrics. When we contrast Germany to the United States, taking population size into account, Germany has fewer successful start-ups. This book provides a great deal of evidence that shows that a healthy start-up scene is becoming ever more critical in assuring the long-term performance of a country's economy. This fact has been recognised by governments, but not all of them are dealing with this issue with well thought out plans and policies, or if they have such plans, they are not being well implemented...}, language = {en} } @book{EwingerTernesKoerbeletal.2016, author = {Ewinger, Dunja and Tern{\`e}s, Anabel and Koerbel, Juliane and Towers, Ian}, title = {Arbeitswelt im Zeitalter der Individualisierung}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-12752-7}, publisher = {SRH Berlin University of Applied Sciences}, pages = {VII, 40}, year = {2016}, abstract = {Dunja Ewinger, Anabel Tern{\`e}s, Juliane Koerbel und Ian Towers skizzieren zun{\"a}chst die Besonderheiten der gesellschaftlichen Individualisierung. Im Weiteren beschreiben sie anhand der Generation Y und der Best Ager die Auswirkungen des Individualisierungstrends auf die Arbeitswelt. Dabei stellen sie u. a. dar, dass sich Unternehmen auf die ver{\"a}nderten Bed{\"u}rfnisse junger wie {\"a}lterer Arbeitnehmer und ihre ver{\"a}nderten Karrierevorstellungen einstellen m{\"u}ssen, um auf lange Sicht wettbewerbsf{\"a}hig zu bleiben.}, language = {de} } @book{TernesTowersKuprella2016, author = {Tern{\`e}s, Anabel and Towers, Ian and Kuprella, Eva}, title = {Capacity-Management im Zeitalter der Wissensgesellschaft}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-12837-1}, publisher = {SRH Berlin University of Applied Sciences}, pages = {VIII, 39}, year = {2016}, abstract = {Dieses Essential gibt einen kompakten, aktuellen und praxisrelevanten {\"U}berblick {\"u}ber die Bedeutung des Megatrends Wissensgesellschaft. Die AutorInnen erl{\"a}utern, welche Wissensmanagementwerkzeuge es gibt, und zeigen an Beispielen aus der Praxis, wie diese im Unternehmen eingesetzt werden. Zudem stellen sie Ergebnisse aus der Marktforschung zum Einsatz von Wissensmanagementmethoden vor und geben Handlungsempfehlungen f{\"u}r Unternehmen, da Wissen als neue zentrale Ressource gerade in industrielastigen L{\"a}ndern ein grunds{\"a}tzliches Umdenken in Unternehmen erfordert.}, language = {de} } @book{TernesSchmolkeTowers2016, author = {Tern{\`e}s, Anabel and Schmolke, Heiko and Towers, Ian}, title = {Forex-Devisenhandel}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-11299-8}, publisher = {SRH Berlin University of Applied Sciences}, pages = {XII, 94}, year = {2016}, abstract = {Dieses Buch zeigt, wie auch Kleinanleger am gr{\"o}ßten aller Finanzm{\"a}rkte, der Forex, teilnehmen k{\"o}nnen. Ziel dieser Publikation ist es (neben der Identifikation der zunehmenden Bedeutung des Devisenmarktes und der Teilhabe der Kleinanleger), darzustellen, welche Relevanz makro{\"o}konomische Nachrichten auf die kurzfristige Wechselkursentwicklung haben. Dabei wird auch im Kontext makro{\"o}konomischer Rahmenbedingungen und Einflussfaktoren ein Trend abgeleitet und die Korrelation zwischen ausgew{\"a}hlten Nachrichten und den Wechselkursreaktionen herausgearbeitet.}, language = {de} } @article{TowersTernes2015, author = {Towers, Ian and Tern{\`e}s, Anabel}, title = {Organisational Change Agents and (Un)wanted and (Un)intended Outcomes}, series = {Arabian Journal of Business and Management Review}, volume = {5}, journal = {Arabian Journal of Business and Management Review}, issn = {2223-5833}, pages = {1 -- 5}, year = {2015}, abstract = {This paper shows how the behaviour of a single change agent affected outcomes. The mechanisms were demonstrated through which actions contributed to the non-achievement of planned outcomes and to the appearance of unintended, unwanted and unpredicted outcomes. The investigating was carried to establish if there were differences between good and bad change agents and also to investigate a change in an organisation with offices in several locations and analyse what happens when an organisational level change is implemented at each of the sites. By doing so we will be able to make comparisons between several change agents in a similar situation. Comparison change processes in several companies to determine the role played by structure in change management compares to the role played by agency.}, language = {en} } @book{TernesTowers2017, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Das Unternehmen als Marke}, publisher = {AVMpress}, address = {M{\"u}nchen}, isbn = {978-3-86924-995-7}, publisher = {SRH Berlin University of Applied Sciences}, pages = {98}, year = {2017}, abstract = {Eine Marke beinhaltet Werte und Versprechungen, die ein Verbraucher wahrnehmen und kaufen kann. Sie ist im Wesentlichen ein Leistungsversprechen gegen{\"u}ber dem Kunden, f{\"u}r die Vorteile - sowohl funktional-rational als auch emotional - die er hat, wenn er das Markenprodukt kauft. Als Summe an pers{\"o}nlichen Erwartungen, Erinnerungen und Beziehungen spielt sie eine Rolle bei der Entscheidung eines Verbrauchers, sie, ein Produkt oder eine Dienstleistung, zu w{\"a}hlen. Die Beitr{\"a}ge in diesem Buch stellen anhand von Fallbeispielen realer Unternehmen, von den Berliner Stadtreinigungsbetrieben bis Uber, dar, wie gutes Brandmanagement aussehen kann. Dieses Buch versammelt dazu die zehn international t{\"a}tigen Unternehmen bzw. Marken Berliner Stadtreinigungsbetriebe, Red Bull, Pizza Hut, Uber, Opel, Bonsum, Beiersdorf: Nivea, Movember, smart: eBike, Emmi und gibt Anregungen aus der Praxis f{\"u}r die Praxis f{\"u}r Unternehmer, Manager, Dozenten, Studierende, aber auch jeden, der sich f{\"u}r gelungenes Brandmanagement interessiert.}, language = {de} } @incollection{Towers, author = {Towers, Ian}, title = {England}, series = {Interkulturelle Kommunikation}, booktitle = {Interkulturelle Kommunikation}, publisher = {Springer Gabler}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {55 -- 63}, abstract = {England und Deutschland haben vieles im wirtschaftlichen Sinne gemeinsam. Exporte und Importe in Milliardenh{\"o}he fließen in beide Richtungen, und deutsche Unternehmen investieren Milliarden in England. Die Kulturen der beiden L{\"a}nder sind sich aber nicht sonderlich {\"a}hnlich. F{\"u}r deutsche Manager und Arbeitnehmer ist es wichtig zu wissen, wie man mit Engl{\"a}ndern am besten kommuniziert. Diese Kapitel zeigt mit einer Fallstudie, dass es unerl{\"a}sslich ist, zu wissen, wie und wor{\"u}ber man mit Engl{\"a}ndern sprechen sollte.}, language = {de} } @incollection{TowersPeppler, author = {Towers, Ian and Peppler, Alexander}, title = {Geert Hofstede und die Dimensionen einer Kultur}, series = {Interkulturelle Kommunikation}, booktitle = {Interkulturelle Kommunikation}, publisher = {Springer Gabler}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {15 -- 20}, abstract = {Gert Hofstede ist einer der f{\"u}hrenden Forscher auf dem Gebiet der Kultur. Er war einer der ersten, der untersucht hat, wie die eigene Kultur Verhaltensweisen und Denkmuster am Arbeitsplatz beeinflusst. Er sammelte und analysierte Daten von {\"u}ber 100.000 Einzelpersonen aus 40 L{\"a}ndern und entwickelte daraus ein Modell, mit dem man Kulturen analysieren kann. In diesem Kapitel wird das Modell erl{\"a}utert und seine Relevanz f{\"u}r Manager, die international t{\"a}tig sind, aufgezeigt.}, language = {de} } @book{TernesTowers2017, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Herausforderung HRM - Kommunikation als Chance}, publisher = {AVMpress}, address = {M{\"u}nchen}, isbn = {978-3-86924-983-4}, publisher = {SRH Berlin University of Applied Sciences}, pages = {170}, year = {2017}, abstract = {Human Resources Management erf{\"a}hrt aktuell die Folgen großer Ver{\"a}nderungen in Politik, Wirtschaft und Gesellschaft. Um mit den Auswirkungen der Digitalisierung und Globalisierung ad{\"a}quat umzugehen und ein zukunftsf{\"a}higes HRM zu gestalten, sind belastbare L{\"o}sungen notwendig. Im vorliegenden Buch werden Trends und Tendenzen im Human Resources Management erl{\"a}utert und veranschaulicht. Englischsprachige Fallbeispiele schaffen dabei den Praxistransfer zum theoretischen Teil. Des Weiteren zeigen die Autoren M{\"o}glichkeiten auf, wie man mit den Herausforderungen und Anforderungen an ein Unternehmen so umgehen kann, dass dieses zukunftsf{\"a}hig bleibt.}, language = {de} } @book{TernesTowers, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Interkulturelle Kommunikation}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-10236-4}, doi = {10.1007/978-3-658-10237-1}, publisher = {SRH Berlin University of Applied Sciences}, pages = {IX, 288}, abstract = {Dieses praxisorientierte Buch stellt Portr{\"a}ts von 22 in der Literatur bisher eher weniger ber{\"u}cksichtigten L{\"a}ndern vor, um dann ausgehend davon die Kultur des Landes zu erkl{\"a}ren. Anhand eines Unternehmensbeispiels wird jeweils ein typisches Kommunikationsproblem beleuchtet, f{\"u}r das anschließend L{\"o}sungshinweise aufgezeigt werden. Denn interkulturelle Kommunikation steht unter neuen Vorzeichen - Globalisierung, Digitalisierung und New Work beeinflussen nicht nur die großen Prozesse, sondern auch den Arbeitsalltag in Unternehmen. Je internationaler ein Unternehmen aufgestellt ist, umso wichtiger ist es, interkulturelle Herausforderungen mit der notwendigen Sensibilit{\"a}t anzugehen.}, language = {de} }