@article{Straub2015, author = {Straub, Matthias}, title = {Change the Perspective!: Successful and efficient Corporate Social Responsibility Reporting in the Hospitality Industry}, series = {Journal of Tourism Research}, volume = {10}, journal = {Journal of Tourism Research}, pages = {72 -- 81}, year = {2015}, abstract = {The reporting of Corporate Social Responsibility (CSR) in hotels plays a crucial role in the assessment of their sustainability activities. Research shows, that if the CSR commitment of hotels is interpreted by guests as a real public interest, CSR has a positive impact on brand evaluation as well as on guest satisfaction. However, the sustainability efforts of hotels are often perceived as pure self-interest and the charge of greenwashing is in the air. Thus, standards in CSR reporting are urgently required. In hospitality so far, neither guidelines for CSR reporting nor third party monitoring organizations exist so far. This paper presents a six-step framework encouraging bilateral sustainability communication in the hotel industry. The common method to proclaim sustainability via reports or websites is typically one-directional from the hotel to the guest (typically referred to as signalling approach). In the long run, this is not enough. Thus, the other direction (typically referred to as screening approach), should particularly be considered as well. Screening is achieved through the use of user generated content (UGC) and electronic word of mouth (eWOM) via evaluation platforms, which nowadays enjoy wide acceptance by guests. In the presented framework, CSR reporting and CSR rating are outsourced to the guest and the corresponding crowd. This procedure includes several advantages for hotels. First, the efforts and costs of CSR reporting are reduced. Second, the general public is used as a third-party control mechanism for the CSR reporting (typically referred to as monitoring approach). Finally, following this monitoring aspect, the perceived credibility of the CSR reporting in turn will be higher. Since the credibility and reputation of eWOM largely depend on the number of existing reviews, it is important to generate sustainability-oriented eWOM and to utilize guests for CSR reporting issues. Therefore, based on the well-known phases of service marketing, a five-step-approach is integrated in the framework.}, language = {en} } @incollection{Straub2015, author = {Straub, Matthias}, title = {Aktuelle Herausforderungen in der Hotellerie und ausgew{\"a}hlte L{\"o}sungsstrategien aus der Unternehmensrealit{\"a}t}, series = {Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°-Blick}, booktitle = {Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°-Blick}, editor = {Baierl, Ronny and Steinhauser, Carolin}, publisher = {Holzmann Medien}, address = {Bad W{\"o}rishofen}, publisher = {SRH Berlin University of Applied Sciences}, pages = {12 -- 16}, year = {2015}, abstract = {Keine Angabe No details}, language = {de} } @book{OstertagSteinhartStraub2014, author = {Ostertag, Felix and Steinhart, Annelore and Straub, Matthias}, title = {{\"O}kologie und Umweltmanagement}, publisher = {KLV Verlag}, address = {Rorschach}, publisher = {SRH Berlin University of Applied Sciences}, pages = {166}, year = {2014}, abstract = {Begleitet das Fach „Betriebliches Umweltmanagement" in Baden-W{\"u}rttemberg. Das Profil Wirtschaft wird durch Fragestellungen der {\"O}kologie erg{\"a}nzt und der Leitgedanke des nachhaltigen Wirtschaftens von Unternehmen in die {\"o}konomischen Entscheidungen miteinbezogen. Die theoretischen Grundlagen des betrieblichen Umweltmanagements, sowie die Anwendung volks- und betriebswirtschaftlicher Verfahren auf betriebliche Umweltprobleme werden anhand von praktischen Beispielen erkl{\"a}rt. Ziel des Faches, w{\"a}re die Entwicklung einer Umwelthandlungskompetenz der Sch{\"u}ler.}, language = {de} } @inproceedings{Straub2015, author = {Straub, Matthias}, title = {Outsourcing: New ways of an efficient corporate social responsibility reporting}, year = {2015}, abstract = {Keine Angabe No details}, language = {en} } @inproceedings{StraubZimmermann, author = {Straub, Matthias and Zimmermann, Julia}, title = {Providing sustainable innovations in the hospitality industry}, pages = {1 -- 16}, abstract = {Sustainability and eco-friendliness is gaining considerable attention within the hotel industry (Chen, Sloan \& Legrand, 2009; Kim \& Han, 2010). There has been a growing awareness of the environmental and social influence of hotel operation and development among customers, operators and investors. (Chen and Peng, 2012; Jones, Hillier \& Comfort, 2014; Pryce, 2001). Especially hotel customers' demands for environmentally responsible lodging have been rapidly increasing in recent years (Chen and Tung, 2014; Han, 2015). Sustainability is therefore regarded as one of the key issues within the global lodging industry (Jones, Hillier \& Comfort, 2014) and one of the most important drivers for innovations in tourism in general. Considering that today's customers are more and more sensitive to sustainable matters and are willing to change their consumption habits to reduce environmental and social harms, it is becoming inevitable for hotels to establish a sustainable orientation and to develop sustainable innovations. Otherwise the hotels are not able to maintain competitiveness or obtain competitive advantages in the lodging marketplace. (Chen and Peng, 2012; Jones, Hillier \& Comfort, 2014; Hofmeister-Toth et al., 2011; Kim and Han, 2010; Manaktola and Jauhari, 2007).}, language = {en} } @misc{BaierlKreebStraub2015, author = {Baierl, Ronny and Kreeb, Martin and Straub, Matthias}, title = {Crowdsourcing als Instrument einer glaubw{\"u}rdigen CSR-Kommunikation in der Hotelbranche}, year = {2015}, abstract = {Keine Angabe No details}, language = {de} }