@incollection{TernesScholz2014, author = {Tern{\`e}s, Anabel and Scholz, Andr{\´e}}, title = {Nonprofit-Marketing}, series = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, booktitle = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, editor = {Tern{\`e}s, Anabel and Towers, Ian}, publisher = {Springer}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {91 -- 106}, year = {2014}, abstract = {Keine Angabe No details}, language = {de} }