@masterthesis{Efremenko2022, type = {Bachelor Thesis}, author = {Efremenko, Arsenii}, title = {Influencers With a Purpose: How Climate Change Activists Communicate on Social Media}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-12023}, school = {SRH Berlin University of Applied Sciences}, year = {2022}, abstract = {This paper focuses on Instagram communication strategies of climate activists and compares them to the influencer market. As social media has become a staple of our lives it is important to find ways to spread vital information, such as climate change, online to educate and inform more people. I analysed a small sample of climate activists with an active Instagram account and saw how, what, and why they communicate on social media.}, language = {en} }