@article{Ternes2014, author = {Tern{\`e}s, Anabel}, title = {Gamification im Vertrieb: Spielerisch zu mehr Erfolg im Business}, series = {Sales Management Review}, journal = {Sales Management Review}, number = {1}, pages = {39 -- 45}, year = {2014}, abstract = {Keine Angabe - No details}, language = {de} } @article{TernesRostomyanGurschetal.2014, author = {Tern{\`e}s, Anabel and Rostomyan, Anna and Gursch, Francesca and Gursch, Giulia}, title = {Levers of Personal Branding to Optimize Success}, series = {Journal of Business and Economics}, volume = {5}, journal = {Journal of Business and Economics}, number = {1}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3610}, pages = {86 -- 93}, year = {2014}, abstract = {Nowadays there are many publications on employer and product branding. Companies are driven by the aim to be more attractive for the customer with respect to their competitors. Personal branding is often not mentioned in this framework, even though employers and each company take advantage of branding through individuals. In this respect, the concept of trust is more and more becoming the core value of a brand and it is less possible to achieve success through the products only by themselves as products are even more and more getting exchangeable. The present paper outlines certain ways how the concepts of current corporate and product branding strategies can be transferred to individuals. They are used for a corporate strategy or for an individual strategy. An individual personal branding is increasing the likeliness of working in the right environment for personal growth which can bring more satisfaction and success. We identified 102 successful people worldwide, who meet the criteria of corporate or product brand. A qualitative survey has been carried out on their behaviour and activities to develop and strengthen their brand. The leading question was: how do you strengthen your brand? We compared the results with the criteria in secondary literature on how to become a corporate and product brand. The results suggest new directions to continue the research on personal, corporate and product branding. They can be used for self-branding strategies as well as for improving the corporate and product strategies specifically.}, language = {en} } @article{TernesRostomyan2014, author = {Tern{\`e}s, Anabel and Rostomyan, Anna}, title = {Communication and Ethics in Germany and Armenia: What ethical responsibilities do teachers have in education management?}, series = {International Journal of Education and Research}, volume = {2}, journal = {International Journal of Education and Research}, number = {3}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3621}, pages = {1 -- 30}, year = {2014}, abstract = {Keine Angabe - No details}, language = {en} } @inproceedings{TernesShauchenkaTowers2014, author = {Tern{\`e}s, Anabel and Shauchenka, Natallia and Towers, Ian}, title = {Storytelling: how can storytelling improve sustainable thinking and acting in companies}, series = {4th Global Conference on Living Responsibly: ethical Issues in Everyday Life, Lisbon}, booktitle = {4th Global Conference on Living Responsibly: ethical Issues in Everyday Life, Lisbon}, year = {2014}, abstract = {We discussed the realisation of corporate social responsibility and responsible living in general with employers and employees in different companies and organisations. We found out, that most of the participants think, that they know too little about the corporate social responsibility activities of their company, evaluate the atmosphere as not really good and don't see their own responsibility. Also they mentioned, that the employees mostly talk with each other about emotions and stories, less about facts and information. In the discussion all agreed, that it would be much more effective, if information about social responsibility is delivered by stories—by storytelling. We prove this by a questionnaire, where we give the participants the same information about employees social and corporate social activities in a short news with numbers and also in the form of storytelling. We ask them, which text they would tell their friends, neighbours or colleagues and which text would attract them at most to motivate themselves for acting more responsible. We also ask the employees how they think this could be realised. With the result we can show, how you can sensitize and activate people for bringing more attention, awareness and activity to a more responsible living inside and outside companies.}, language = {en} } @article{TernesTowers2014, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Organisations, Individuals as Employees, Individuals as Consumers and the Relationships Between Them}, series = {Arabian Journal of Business and Management Review}, volume = {4}, journal = {Arabian Journal of Business and Management Review}, number = {4}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-8501}, year = {2014}, abstract = {Organisations of all shapes and sizes face a significant number of challenges that they must meet if they are to thrive in today's globally hypercompetitive environment. Our aim is to help them deal with some of the most critical. An organisation is a collection of individuals working together in a structured way to achieve certain goals, and this understanding is central to our research interests. We aim to provide insights on current and emergent issues related to the three interconnected themes we focus on: ● the relationship between the individual as an employee and the organisation ● the relationship between the individual as a consumer and the organisation ● the relationship between the individual and the digitalised world. The recommendations that flow from our research all have in common that they are corporately socially responsible. Our framework is based on CSR, sustainability and an ethical approach.}, language = {en} } @incollection{TernesTowersShauvencka2014, author = {Tern{\`e}s, Anabel and Towers, Ian and Shauvencka, N.}, title = {Gamification}, series = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, booktitle = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, editor = {Tern{\`e}s, Anabel and Towers, Ian}, publisher = {Springer}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {33 -- 50}, year = {2014}, abstract = {Keine Angabe No details}, language = {de} } @incollection{TernesRunge2014, author = {Tern{\`e}s, Anabel and Runge, Christopher A.}, title = {Reputationsmarketing}, series = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, booktitle = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, editor = {Tern{\`e}s, Anabel and Towers, Ian}, publisher = {Springer}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {59 -- 70}, year = {2014}, abstract = {Keine Angabe No details}, language = {de} } @incollection{TernesScholz2014, author = {Tern{\`e}s, Anabel and Scholz, Andr{\´e}}, title = {Nonprofit-Marketing}, series = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, booktitle = {Internationale Trends in der Markenkommunikation: was Globalisierung, neue Medien und Nachhaltigkeit erfordern}, editor = {Tern{\`e}s, Anabel and Towers, Ian}, publisher = {Springer}, address = {Wiesbaden}, publisher = {SRH Berlin University of Applied Sciences}, pages = {91 -- 106}, year = {2014}, abstract = {Keine Angabe No details}, language = {de} } @inproceedings{ChlebusHahnenkampStrickeretal.2014, author = {Chlebus, Krysztof and Hahnenkamp, Klaus and Stricker, Monika and Tern{\`e}s, Anabel}, title = {Fachkr{\"a}ftesicherung in Life Sciences und Gesundheitswirtschaft}, year = {2014}, abstract = {Keine Angaben No details}, language = {de} } @article{TernesTowersShauvencka2014, author = {Tern{\`e}s, Anabel and Towers, Ian and Shauvencka, N.}, title = {Testing the Impact of Gamification on the Interest in Urban Planning}, series = {Journal of the Worldwide Forum on Education and Culture}, volume = {5}, journal = {Journal of the Worldwide Forum on Education and Culture}, number = {1}, pages = {63 -- 84}, year = {2014}, abstract = {Keine Angabe No details}, language = {en} }