@article{TernesTowersDaniszewski2013, author = {Tern{\`e}s, Anabel and Towers, Ian and Daniszewski, A.}, title = {International Cooperation: Impact of Cultural Diversity on Brand Strength in the Hotel Industry}, series = {Acta Oeconomica Cassoviensia}, volume = {6}, journal = {Acta Oeconomica Cassoviensia}, pages = {14 -- 24}, year = {2013}, abstract = {Keine Angabe - No details}, language = {en} }