@misc{Ternes2015, author = {Tern{\`e}s, Anabel}, title = {Trends im Betrieblichen Gesundheitsmanagement}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-10730}, pages = {20 -- 25}, year = {2015}, abstract = {Der Begriff „Betriebliches Gesundheitsmanagement" wird in der betrieblichen Praxis oftmals unterschiedlich aufgefasst und verwendet; auch in der wissenschaftlichen Literatur existiert hierzu kein einheitliches Begriffsverst{\"a}ndnis. Eine oft zitierte und f{\"u}r den Einstieg in die Thematik geeignete Definition liefern Badura et al.(2010,S.33): „Unter Betrieblichem Gesundheitsmanagement verstehen wir die Entwicklung betrieblicher Strukturen und Prozesse, die die gesundheitsf{\"o}rderliche Gestaltung von Arbeit und Organisation und die Bef{\"a}higung zum gesundheitsf{\"o}rdernden Verhalten der Mitarbeiterinnen und Mitarbeiter zum Ziel haben."...}, language = {de} } @book{SchaeferTernesTowers2016, author = {Sch{\"a}fer, Mattias and Tern{\`e}s, Anabel and Towers, Ian}, title = {The International Start-Up Scene}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-10709}, publisher = {SRH Berlin University of Applied Sciences}, pages = {125}, year = {2016}, abstract = {Germany has an enviable reputation. Around the world, the country is famous for writers like JW Goethe, Thomas Mann and Bertolt Brecht, for composers like the Bach family, Beethoven and Brahms, for artists like Albrecht D{\"u}rer, Paul Klee and Gerhard Richter, for philosophers like Friedrich Nietzsche, Karl Marx and Immanuel Kant. Germany is also renowned for its achievements in science, technology and engineering. Where was the car invented? Where were the first aspirin tablets produced? In which country were the first X-rays made? The first modern football boots? The answer to all these questions, of course, is Germany, a country that is famous for inventions and patents that have changed the world. But which country is not performing very well in start-ups - an area where success is essential for a thriving economy? Again, the answer is Germany. Compared to the United States, Germany is lagging behind in all the key metrics. When we contrast Germany to the United States, taking population size into account, Germany has fewer successful start-ups. This book provides a great deal of evidence that shows that a healthy start-up scene is becoming ever more critical in assuring the long-term performance of a country's economy. This fact has been recognised by governments, but not all of them are dealing with this issue with well thought out plans and policies, or if they have such plans, they are not being well implemented...}, language = {en} } @article{TernesTowers2014, author = {Tern{\`e}s, Anabel and Towers, Ian}, title = {Organisations, Individuals as Employees, Individuals as Consumers and the Relationships Between Them}, series = {Arabian Journal of Business and Management Review}, volume = {4}, journal = {Arabian Journal of Business and Management Review}, number = {4}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-8501}, year = {2014}, abstract = {Organisations of all shapes and sizes face a significant number of challenges that they must meet if they are to thrive in today's globally hypercompetitive environment. Our aim is to help them deal with some of the most critical. An organisation is a collection of individuals working together in a structured way to achieve certain goals, and this understanding is central to our research interests. We aim to provide insights on current and emergent issues related to the three interconnected themes we focus on: ● the relationship between the individual as an employee and the organisation ● the relationship between the individual as a consumer and the organisation ● the relationship between the individual and the digitalised world. The recommendations that flow from our research all have in common that they are corporately socially responsible. Our framework is based on CSR, sustainability and an ethical approach.}, language = {en} } @phdthesis{Ternes2004, author = {Tern{\`e}s, Anabel}, title = {Das {\"a}sthetische Spiel von Text, Leser und Autor: Intertextualit{\"a}t neu gedacht an Adolf Muschgs Parzival-Rezeption Der Rote Ritter: eine Geschichte von Parzival am Beispiel der Frauenfiguren: Dissertation}, publisher = {Peter Lang Verlag}, address = {Frankfurt am Main}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3888}, school = {SRH Berlin University of Applied Sciences}, pages = {316}, year = {2004}, abstract = {Zwischen den Polen der Intertextualit{\"a}tsdefinition, einerseits der Verwendung f{\"u}r die bewusste Beziehungsstiftung zwischen literarischen Texten, andererseits dem Verst{\"a}ndnis als Zusammenwirken aller Formen der m{\"u}ndlichen und schriftlichen Kommunikation untereinander, stellt diese Untersuchung die "spielerische Intertextualit{\"a}t" als einen theoretischen Ansatz und als eine Methode zur Textdeutung dar. Dazu geht sie von den Dimensionen des {\"a}sthetischen Spiels aus und ber{\"u}cksichtigt die Forschungen zum Autorkonzept sowie die Ans{\"a}tze zur Rezeptionsforschung. Als Fallstudie f{\"u}hrt diese Arbeit zur "Parzival"-Rezeption von Adolf Muschg die Forschung zum Ouvre des Autors maßgeblich weiter. Aus dem Inhalt: "Wege des Verstehens" und Intertextualit{\"a}t: Zur Methode - "Alte Geschichten und neues Erz{\"a}hlen" - Rezeptionsforschung und Mittelalterrezeption - Autorbegriff und Autobiographisches - Dimensionen des {\"a}sthetischen Spiels - "Entzifferungsversuche" - eine literarische Entwicklung; Autor, Leser und Frauenfiguren - "Der frouwen buoch": Intertextualit{\"a}t in Muschgs "Parzival"-Rezeption am Beispiel der Frauenfiguren Herzeloyde und Condw{\^i}r {\^a}m{\^u}rs - Inhaltliche Ergebnisse der exemplarischen Figurenuntersuchung - Konzeptionale Aspekte der Textgestaltung im "Roten Ritter" - Gegenspieler, Mitspieler und das Spiel des Textes.}, language = {de} } @article{TernesJeske2013, author = {Tern{\`e}s, Anabel and Jeske, Denise}, title = {The Impact of CSR Advertisement on Costumer Awareness}, series = {Journal of Cultural and Religious Studies}, volume = {1}, journal = {Journal of Cultural and Religious Studies}, number = {1}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3636}, pages = {1 -- 7}, year = {2013}, abstract = {Corporate Social Responsibility (CSR) is a global trend, also in the advertising industry. The purpose of this paper is to show what consumers think about CSR-related advertising and if it changes their buying behavior. An online survey was sent to the target group. It included questions about sustainability in general and questions concerning five different commercials of Coca Cola, Procter \& Gamble, Vodafone, Volkswagen and Suzuki. Some questions had their focus on CSR activities and some on the product. The findings of this study indicate that credibility is most important for a good CSR media campaign. Another result is that the majority of the respondents don´t trust a company more because of a special advertisement, but that they want to find out more about the company and it's social commitment on the internet, if the commercial is touching in this way.}, language = {en} } @article{TernesRostomyan2014, author = {Tern{\`e}s, Anabel and Rostomyan, Anna}, title = {Communication and Ethics in Germany and Armenia: What ethical responsibilities do teachers have in education management?}, series = {International Journal of Education and Research}, volume = {2}, journal = {International Journal of Education and Research}, number = {3}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3621}, pages = {1 -- 30}, year = {2014}, abstract = {Keine Angabe - No details}, language = {en} } @article{TernesRostomyanGurschetal.2014, author = {Tern{\`e}s, Anabel and Rostomyan, Anna and Gursch, Francesca and Gursch, Giulia}, title = {Levers of Personal Branding to Optimize Success}, series = {Journal of Business and Economics}, volume = {5}, journal = {Journal of Business and Economics}, number = {1}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3610}, pages = {86 -- 93}, year = {2014}, abstract = {Nowadays there are many publications on employer and product branding. Companies are driven by the aim to be more attractive for the customer with respect to their competitors. Personal branding is often not mentioned in this framework, even though employers and each company take advantage of branding through individuals. In this respect, the concept of trust is more and more becoming the core value of a brand and it is less possible to achieve success through the products only by themselves as products are even more and more getting exchangeable. The present paper outlines certain ways how the concepts of current corporate and product branding strategies can be transferred to individuals. They are used for a corporate strategy or for an individual strategy. An individual personal branding is increasing the likeliness of working in the right environment for personal growth which can bring more satisfaction and success. We identified 102 successful people worldwide, who meet the criteria of corporate or product brand. A qualitative survey has been carried out on their behaviour and activities to develop and strengthen their brand. The leading question was: how do you strengthen your brand? We compared the results with the criteria in secondary literature on how to become a corporate and product brand. The results suggest new directions to continue the research on personal, corporate and product branding. They can be used for self-branding strategies as well as for improving the corporate and product strategies specifically.}, language = {en} } @inproceedings{Ternes2012, author = {Tern{\`e}s, Anabel}, title = {The managers of tomorrow: how well students feel prepared by universities, to behave in terms of CSR}, series = {Porductivity, Investment in Human Capital and the Challenge of Youth Employment. Comparing Developments and Global Responses. III. edition. University Bergamo}, booktitle = {Porductivity, Investment in Human Capital and the Challenge of Youth Employment. Comparing Developments and Global Responses. III. edition. University Bergamo}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-3374}, pages = {17}, year = {2012}, abstract = {Keine Angabe - No datails}, language = {en} }