@article{Wulf2015, author = {Wulf, Alexander J.}, title = {Uncertainty as a Challenge for Leadership: the Effect of Cultural, Social and Legal Institutions on Risk-Taking and Innovation in Family Business}, series = {Paragrana}, volume = {24}, journal = {Paragrana}, number = {1}, pages = {80 -- 93}, year = {2015}, abstract = {This essay develops an entrepreneur-oriented theory of risk-taking and innovation that is used to examine the different leadership styles of family business owners. This theory is based on the works of Schumpeter, who mainly focussed on the potential of supply in the competition for innovation, and the works of Hayek, who emphasized the importance of demand in this competition. By combining these two theories, a comprehensive understanding of economic innovation processes is presented. In the subsequent empirical section of the essay, these theoretical ideals of supply-oriented and demand-oriented innovators will be examined for what they look like in practice. Data from India and Japan is analysed in this explorative empirical research to examine the influence of cultural, social and legal norms on entrepreneurial risk-taking and innovation behaviour. The perspectives on "foreign cultures" expand our understanding of management in a way that encourages innovation- friendly entrepreneurship.}, language = {en} } @book{Wulf2006, author = {Wulf, Alexander J.}, title = {Brauchen Innovationen Schutzrechte: eine Untersuchung am Beispiel der Modeindustrie}, publisher = {Logos Verlag}, address = {Berlin}, publisher = {SRH Berlin University of Applied Sciences}, pages = {64}, year = {2006}, abstract = {Am Beispiel der Modeindustrie untersucht die Studie, ob Innovationen Schutzrechte ben{\"o}tigen. Die Modeindustrie dient hierbei als Beispiel f{\"u}r eine Industrie mit hohem Innovationspotential. Obwohl es Schutzrechte f{\"u}r Modedesigns gibt, die das geistige Eigentum der Industrie sch{\"u}tzen sollen, ist deren Bedeutung im Innovationswettbewerb der Modeindustrie gering. Trotz der Abh{\"a}ngigkeit der Industrie von dem geistigen Eigentum, auf dem ihre Modeinnovationen basieren, zeigt die vorliegende Untersuchung, dass im Fall der Modeindustrie der freie Umgang mit geistigem Eigentum die Entstehung von Innovationen nicht erkennbar hemmt. Auf der Grundlage dieses Sachverhalts werden Schlussfolgerungen {\"u}ber die allgemeine Bedeutung von Schutzrechten f{\"u}r das Entstehen von Innovationen gezogen, die modischen Erscheinungen unterliegen.}, language = {de} } @techreport{Wulf2007, type = {Working Paper}, author = {Wulf, Alexander J.}, title = {A Comparative Approach to the Protection of Fashion Innovations}, series = {UC Berkeley Recent Work}, journal = {UC Berkeley Recent Work}, url = {http://nbn-resolving.de/urn:nbn:de:0298-opus4-303}, pages = {1 -- 25}, year = {2007}, abstract = {This paper determines the relevance of industrial property rights to the development of innovations in the fashion industry. It examines how the level of innovation can remain high despite a free exchange of intellectual property - fashion designs - within the industry: The importance of innovation for a fashion business in the industry is determined by the choice of it's competitive strategy. That is, either to be an innovator who creates fashion innovations or to be an imitator who adopts them once they have proven their ability to prevail in the market. The success of innovators depends largely on their ability to react to fashion trends, reinforced by the social role of fashion products and to the extent of their potential to confer status on the owner. Thus the duration of a temporary monopoly gained by an innovation is limited not only by the market entrance of imitators - a period of time that can be prolonged by making use of industrial property rights protection - but also by the constant changes in fashion, a process barely affected by the utilization of intellectual property rights protection. A monopoly maintained by using intellectual property rights might very well not extend the product life cycle beyond the limits posed by the shifting changes of fashion; moreover, an extended life cycle maintained in these circumstances could seriously limit the innovators agility in satisfying consumer demand in line with fashion trends and provoke an inappropriate allocation of resources to developing unfashionable innovations, resulting in a much greater risk of product failure.}, language = {en} }