TY - CHAP A1 - Ternès, Anabel A1 - App, Joachim A2 - Böhm, Stephan A2 - Quint, Werner A2 - Winzer, Peter T1 - E-Business and CSR: An Unbridgeable Tension? T2 - Advanced E-Business Research: International Trends & Issues N2 - While many stationary dealers have already adapted to the growing requirements of customers with respect to Corporate Social Responsibility (CSR), many e-business companies have not yet made this pioneering position shift. However, a sustainable harmonization of e-commerce platforms to the needs of green customers1 is an indispensability to survive for many online merchants in the competitive market in the future. Even today, many of the critical customers of Generation Y face an almost insoluble dilemma. Although they want to benefit from the numerous advantages of online trading, at the same time they also want to act in accordance with their personal values and morals. The resulting tension results in the last resort, either in a purchase, which for reflecting customers, “does not feel good” or in making the decision not to purchase due to the internal discrepancy. The object of the online businesses is, therefore, to largely minimize or eliminate the pressure in order to appeal to those customers who expect the social and environmental responsibilities from online retailers. But who exactly are the customers? How can this balancing act between e-commerce on the one hand and CSR on the other side be mastered? KW - Betriebswirtschaftslehre KW - Volkswirtschaftslehre KW - Corporate Social Responsibility KW - Unternehmen Y1 - 2018 UR - https://opus4.kobv.de/opus4-srh/frontdoor/index/index/docId/1133 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Full text due to copyright not available. SP - 173 EP - 186 PB - Peter Lang GmbH CY - Frankfurt a.M. ER -