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Author
Eisingerich, Andreas B.
(1)
Fleischmann, Martin
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MacInnis, Deborah J.
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2021
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Article (peer reviewed)
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English
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branding, brand trust, brand love, brand respect
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Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand
(2021)
Eisingerich, Andreas B.
;
MacInnis, Deborah J.
;
Fleischmann, Martin
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