Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand
| Author: | Andreas B. Eisingerich, Deborah J. MacInnis, Martin Fleischmann |
|---|---|
| Parent Title (English): | MIT Sloan Management Review |
| Document Type: | Article (peer reviewed) |
| Language: | English |
| Publication Year: | 2021 |
| Release Date: | 2025/01/08 |
| Tag: | branding, brand trust, brand love, brand respect |
| Volume: | 2021 |
| Peer reviewed: | Ja |
