Blockchain Technology as a Means for Brand Trust Repair – Empirical Evidence from a Digital Transgression
| Author: | Martin Fleischmann, Björn S. Ivens, Bhaskar Krishnamachari |
|---|---|
| Handle: | http://hdl.handle.net/10125/64396 |
| Parent Title (English): | Proceedings of the 53rd Hawaii International Conference on System Sciences, Wailea, HI, USA |
| Document Type: | conferenceproceedings |
| Language: | English |
| Publication Year: | 2020 |
| Release Date: | 2025/01/08 |
| Page Number: | 10 |
| First Page: | 5318 |
| Last Page: | 5327 |
| Peer reviewed: | Ja |
