Looking for Prohets? The Trend Receiver Approach
| Author: | Jan-Diederich Lüken |
|---|---|
| Parent Title (English): | St. Gallen Marketing Review |
| Document Type: | Article (peer reviewed) |
| Language: | English |
| Publication Year: | 2020 |
| Release Date: | 2023/05/24 |
| Tag: | Trend Receiver, Customer Foresight, Innovation detection |
| Volume: | 3 |
| Peer reviewed: | Ja |
| faculties / departments: | Fakultät für Chemische Technologie und Wirtschaft |
