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Competencies Needed by Business Professionals in the AI Age: Character and Communication Lead the Way

  • Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets. This survey of 692 business practitioners showed that business practitioners widely use generative AI, with the most common uses involving research and ideation, drafting of business messages and reports, and summarizing and revising text. Business practitioners report that character-based traits such as integrity and soft skills will become more important. Implications for teaching business communication are discussed.

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Author:Peter Cardon, Carolin Fleischmann, Minna Logemann, Jeanette Heidewald, Jolanta Aritz, Stephanie Swartz
DOI:https://doi.org/10.1177/23294906231208166
Parent Title (English):Business and Professional Communication Quarterly
Document Type:Article (peer reviewed)
Language:English
Publication Year:2023
Tag:AI-mediated communication; artificial intelligence; business education; generative AI; soft skills