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Looking for Prohets? The Trend Receiver Approach
Author: | Jan-Diederich Lüken |
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Parent Title (English): | St. Gallen Marketing Review |
Document Type: | Article (peer reviewed) |
Language: | English |
Publication Year: | 2020 |
Tag: | Trend Receiver, Customer Foresight, Innovation detection |
Volume: | 3 |
Peer reviewed: | Ja |
faculties / departments: | Fakultät für Chemische Technologie und Wirtschaft |