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Looking for Prohets? The Trend Receiver Approach

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Metadaten
Author:Jan-Diederich Lüken
Parent Title (English):St. Gallen Marketing Review
Document Type:Article (peer reviewed)
Language:English
Publication Year:2020
Tag:Trend Receiver, Customer Foresight, Innovation detection
Volume:3
Peer reviewed:Ja
faculties / departments:Fakultät für Chemische Technologie und Wirtschaft