TY - JOUR A1 - Fleischmann, Carolin A1 - Fleischmann, Martin T1 - International orientation of professional football beyond Europe: A digital perspective on the global reach of English, German and Spanish clubs JF - Sport, Business and Management: An International Journal N2 - Purpose The purpose of this paper is to investigate how professional football clubs from the English Premier League, German Bundesliga and Spanish Primera División use digital media to expand their international reach in emerging football markets (EFM) outside of Europe. Based on the EPRG framework and Rugman’s home-region hypothesis, the aim is to broaden the perspective where “sports go global” for a further understanding of actors’ international orientation in the digital sphere. Design/methodology/approach The study is based on data from desk research and a qualitative survey, comprising information on international digital media activities of 58 European clubs. Cluster analysis is used to identify different international orientations with regard to digital media activities. Findings The data provide evidence that clubs differ strongly in their orientations towards EFM. While some global players that provide digital media content in several EFM languages and attract a large share of Facebook followers from EFM exist, other clubs focus on their home region. League-specific differences become apparent. Originality/value This study determines the international online orientations of European football clubs by combining two previously separated research streams in football management studies: internationalisation and digital media activities. Most clubs with a strong EFM fan base choose polycentric, multi-language digital media strategies, followed by geocentric, standardised approaches. By offering a novel angle on internationalisation in professional football, this study contributes towards optimising clubs’ international online strategies for EFM, which are markets that promise high growth rates. KW - Digital media KW - Emerging markets KW - Football KW - Internationalization Y1 - 2019 U6 - https://doi.org/10.1108/SBM-10-2017-0065 VL - 9 IS - 1 SP - 97 EP - 114 ER - TY - GEN A1 - Fleischmann, Martin A1 - Ivens, Björn S. T1 - Exploring the Role of Trust in Blockchain Adoption: An Inductive Approach T2 - Proceedings of the 52nd Hawaii International Conference on System Sciences, Wailea, HI, USA Y1 - 2025 SP - 6845 EP - 6854 ER - TY - GEN A1 - Fleischmann, Martin A1 - Ivens, Björn S. A1 - Krishnamachari, Bhaskar T1 - Blockchain Technology as a Means for Brand Trust Repair – Empirical Evidence from a Digital Transgression T2 - Proceedings of the 53rd Hawaii International Conference on System Sciences, Wailea, HI, USA Y1 - 2025 SP - 5318 EP - 5327 ER - TY - JOUR A1 - Eisingerich, Andreas B. A1 - MacInnis, Deborah J. A1 - Fleischmann, Martin T1 - Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand JF - MIT Sloan Management Review KW - branding, brand trust, brand love, brand respect Y1 - 2025 VL - 2021 ER - TY - GEN A1 - Fleischmann, Martin A1 - Ramachandran, Gowri A1 - Koleilat, Taha A1 - Jurdak, Raja ED - Association for Information Systems (AIS), T1 - Cyber-Social Consensus: Proposing a Human-in-the-Loop Algorithm for Automated Decision-Making in Multi-Stakeholder Settings T2 - ACIS 2024 Proceedings N2 - Business applications in multi-stakeholder settings use automated decision-making algorithms to increase efficiency and enable consensus in business processes. However, current algorithms for decision-making automation in business lack trust and transparency. Additionally, they can suffer from mistakes if stakeholders with limited digital literacy report no or wrong data to the algorithm. Allowing stakeholders to participate directly in decision-making processes has the potential to enhance acceptance of decisions and strengthen cooperation. This paper proposes the concept of Cyber-Social Consensus (CSC), an inclusive, trustworthy and transparent automated decision-making protocol that combines algorithms with human participation. Algorithmic automation is facilitated via blockchain-based smart contracts, human involvement via email communication as a traditional, widely-used tool to accommodate different levels of digital literacy. The proposed algorithmic CSC concept serves as a foundation for future research with the goal to expand extant literature on automated decision-making, algorithms and blockchain technology. Y1 - 2024 UR - https://aisel.aisnet.org/acis2024/28 ER -