2057 2023 eng 1 27 1 37 article 0 -- -- -- This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements of successful and unsuccessful campaigns. They found that successful campaigns featured more images, links, and gifs and more frequently included a project video than did unsuccessful campaigns. Images, links, and the presence of a project video had a positive impact on success while gifs and project galleries did not. These findings give business communicators practical guidance, develop theoretical aspects of Kickstarter research, and validate previous findings with a larger data set. Journal of Business and Technical Communication 10.1177/10506519221121699 @articlecarradini_effects_2023, title = The Effects of Multimodal Elements on Success in Kickstarter Crowdfunding Campaigns, volume = 37, issn = 1050-6519, url = https://doi.org/10.1177/10506519221121699, doi = 10.1177/10506519221121699, abstract = This article investigates multimodal elements?images, links, gifs, videos, and galleries?of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements of successful and unsuccessful campaigns. They found that successful campaigns featured more images, links, and gifs and more frequently included a project video than did unsuccessful campaigns. Images, links, and the presence of a project video had a positive impact on success while gifs and project galleries did not. These findings give business communicators practical guidance, develop theoretical aspects of Kickstarter research, and validate previous findings with a larger data set., language = en, number = 1, urldate = 2023-03-06, journal = Journal of Business and Technical Communication, author = Carradini, Stephen and Fleischmann, Carolin, month = jan, year = 2023, note = Publisher: SAGE Publications Inc, pages = 1–27, file = SAGE PDF Full Text:CUsersjach208ZoterostorageEFB54PX6Carradini und Fleischmann - 2023 - The Effects of Multimodal Elements on Success in K.pdf:application/pdf, md5:b344e9e5980404524e3e3e396d4b1c37 2023-03-06T12:15:02+00:00 /tmp/phpguw1Zb bibtex 6405d94606a377.47948135 false true Stephen Carradini Carolin Fleischmann Fakultät für Betriebswirtschaft