<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>2873</id>
    <completedYear>2021</completedYear>
    <publishedYear/>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume>2021</volume>
    <type>article</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>2025-01-08</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand</title>
    <parentTitle language="eng">MIT Sloan Management Review</parentTitle>
    <enrichment key="PeerReviewed">Ja</enrichment>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">false</enrichment>
    <enrichment key="review.accepted_by">2</enrichment>
    <author>Andreas B. Eisingerich</author>
    <author>Deborah J. MacInnis</author>
    <author>Martin Fleischmann</author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>branding, brand trust, brand love, brand respect</value>
    </subject>
    <thesisPublisher>Technische Hochschule Rosenheim</thesisPublisher>
  </doc>
</export-example>
