TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Eisingerich, Andreas B.
A1  - MacInnis, Deborah J.
A1  - Fleischmann, Martin
T1  - Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand
JF  - MIT Sloan Management Review
KW  - branding, brand trust, brand love, brand respect
Y1  - 2025
VL  - 2021
ER  -