@article{EisingerichMacInnisFleischmann2025,
  author    = {Eisingerich, Andreas B. and MacInnis, Deborah J. and Fleischmann, Martin},
  title     = {Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand},
  journal   = {MIT Sloan Management Review},
  volume    = {2021},
  year      = {2025},
  language  = {en}
}