TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Lüken, Jan-Diederich
T1  - Looking for Prohets? The Trend Receiver Approach
JF  - St. Gallen Marketing Review
KW  - Trend Receiver, Customer Foresight, Innovation detection
Y1  - 2020
VL  - 3
ER  -