@article{L{\"u}ken2020,
  author    = {L{\"u}ken, Jan-Diederich},
  title     = {Looking for Prohets? The Trend Receiver Approach},
  journal   = {St. Gallen Marketing Review},
  volume    = {3},
  institution = {Fakult{\"a}t f{\"u}r Chemische Technologie und Wirtschaft},
  year      = {2020},
  language  = {en}
}