Fakultät Kommunikation und Umwelt
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The thesis contributes to the research field of change management by conducting empirical research and by analyzing how the changes in the financial service sector can be managed regarding the example of Bank X. Following questions are researched: Why is there a demand for change in the financial service sector and how can financial service providers shape the future and cope with changes? According to the methodological approach the thesis firstly draws on a literature review in order to evaluate the demand for change management. Then the thesis, in the empirical part, applies the method LEGO® SERIOUS PLAY® with regard to the case of Bank X for deriving possible ideas how a financial service provider can cope with change. In the findings five categories are outlined, which can be seen as fields of actions, describing how financial service providers can cope with change.