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Institute
Since the last federal election in germany, the CDU is no longer the strongest force and suffered large losses of votes. The SPD, Bündnis 90/Die Grünen and the FDP now make up the german parliament. Parts of the election campaign are taking place via social media. But how do the individual parties use modern media? Do the parties differ in the way they communicate their messages and, as a result, do they generate votes in diffe-rent ways? I will examine these questions in more detail in this bachelor's thesis, starting with the reunification of germany and including the last federal elections. The social me-dia platform I am investigating for political communication is twitter.
I presented the past and current parliamentary election results and differences in eastern and western germany. To do this, I used sentiment analysis to examine tweets extracted from twitter at the federal and local/state political level, for their content and the accom-panying reactions. I created a detailed representation of the different social media appearances of politicians and determined whether appropriate conclusions can be drawn based on my results and data.
My analysis shows that at the parliamentary level, Annalena Baerbock of Bündnis 90/Die Grünen, followed by Dr. Alice Weidel of the AfD and Christian Lindner of the FDP, have the most likes and retweets. Olaf Scholz, with 826 tweets, is the most active on twitter in 2021. At federal and local/state level, the topics of all parties are often similar. There are differences with regard to the core issues of the respective parties. I have illustrated this in each case.
Based on the politicians' use of twitter, I could not draw any concrete conclusions about voter behaviour. For this it would be important to evaluate other media, e.g. facebook.
Die Entwicklungen des maschinellen Lernens und damit einhergehend auch der künstlichen Intelligenz umfassen immer mehr Anwendungsfälle im täglichen Leben. Je komplexer und autonomer diese Systeme werden, desto schwieriger lässt sich ihr Verhalten prognostizieren und es ist nicht auszuschließen, dass Situationen entstehen, die ethische und rechtliche Fragen aufwerfen. Das Ziel dieser Arbeit ist die Untersuchung der erforderlichen Rahmenbedingungen für den Umgang mit diesen Technologien. Neben der Erklärung wesentlicher Begriffe aus dem Bereich der KI und Ethik werden durch die Recherche geeigneter Literatur über Pflegeroboter und dem autonomen Fahren zwei Anwendungsbereiche vorgestellt, die einen Bedarf an moralischen Maschinen aufweisen. Maßnahmen zur Regulierung innerhalb der Europäischen Union erfolgen durch das Anwenden bestehender und Erlassen neuer Gesetze sowie über die Definition ethischer Leitlinien, die ebenfalls als Teil der vorliegenden Arbeit behandelt werden.
Sign language is an important factor in the integration of deaf and hard of hearing people into society. Due to the limited number of people who speak sign language, there is a communication barrier that needs to be addressed. In recent years, sign language has been an important field of research. There have been numerous attempts at trying to find a solution to this problem. This thesis focuses on the German finger alphabet, which has not been researched as much. It examines whether it is possible to recognize the gestures of the German finger alphabet in real time with a convolutional neural network. For that, literature is consulted, and a prototype is developed. The prototype includes a newly created dataset with 2,500 images distributed over 25 gestures, a convolutional neural network, and software for real-time translation of a video stream. The prototype demonstrates the feasibility of realizing such a task. The convolutional neural network achieves an accuracy of 99.61%. On a powerful desktop computer, the prediction of a single frame takes between 36 and 40 ms. However, there are some limitations and restrictions to the quality of prediction caused by factors such as lighting and background. Additionally, certain similar gestures, such as M and N, are difficult to distinguish. Based on these results, ideas and suggestions for future studies are presented.
The popularity of using transformer-based models like Bidirectional Encoder Representations from Transformers (BERT) for various Natural Language Processing (NLP) tasks is increasing rapidly. Unfortunately, the research is very limited for low-resource languages like Nepali. This study examines the utilisation of pre-trained BERT-based NERNepal for Named Entity Recognition (NER) tasks in Nepali text. The main goal is to investigate the efficiency of the NERNepal model, which has been pre-trained and fine-tuned on Nepali corpus data for NER. This research provides new insights by evaluating the NERNepal model on two distinct datasets. It addresses unique linguistic challenges specific to Nepali. The study also offers a detailed analysis of the model's strengths and weaknesses. By focusing on diverse datasets, this study shows how adaptable the model is and how its performance varies. These aspects have not been explored extensively before. The EverestNER dataset is one of the largest human-annotated datasets in Nepal so far, and the Nepali_NER dataset is also BIO-annotated for the NER task, which helped to compare the model’s prediction. The performance was better on the Nepali_NER dataset in comparison with another selected dataset. The EverestNER dataset contained many complex words for ORG connected with many tokens for a single entity with different contextual meanings and different annotations for the same word in different tokens as per context. Because of this, it created more confusion for the prediction, especially for the ORG entity. It had a similar issue with another dataset as well, but the label annotation was better in comparison. Furthermore, the research tries to clarify the difficulties and constraints related to utilising pre-trained BERT models for NER in low-resource languages such as Nepali. The study focuses on research areas on the efficacy of the model and its performance on two different datasets. Post-training with the EverestNER train dataset was attempted, but due to computational resource limitations, only a maximum of 3 epochs was possible, which did not improve the evaluation. It also has implications for enhancing language processing tools for Nepali. The results show the ability of a pre-trained BERT-based model to improve NER skills for Nepali text. However, further study is required to overcome the current obstacles to identifying complex words. The availability of high computational resources and the possibility of combining other NER approaches with a transformer-based model could increase the performance and robustness of the model.
Keywords: Named Entity Recognition, Natural Language Processing, BERT, low resources language
Despite the remarkable achievements of large transformer-based pre-trained models like BERT, GPT in several Natural Language Processing (NLP) tasks including Sentiment Analysis (SA), challenges are still present for subdued source languages like Nepali. Nepali language is written in Devanagari script, has complex grammatical structure and diverse linguistic features. Due to the absence of balanced datasets, and computational resources for Nepali, achieving optimal result with the latest architecture remains challenging. For this reason, publicly available NLP modelsfor Nepali are very less, making research in this area difficult. This paper attempts to addressthis gap through the use of pre-trained transformer models specially tailored for Nepali from Hugging Face including BERT, DistilBERT, ALBERT, and DeBERTa for sentiment analysis in Nepali tweets on relatively balanced datasets. The models are trained on large Nepali datasets and optimized for NLP tasks involving Devanagari scripts. To evaluate the model’s performance, various tokenization strategies are investigated in order to capitalize on transformer-based embedding with the SoftMax function and confusion matrix. The outcomes of models are compared using the same datasets. The study’s results shows that DistilBERT achieved the highest accuracy rate of 88% in Nepali sentiment analysis tasks, followed by BERT and DeBERTa at 83% and 80%, respectively. However, ALBERT showed a low accuracy of 70%. The result of this approach shares valuable viewpoints for the field of sentiment analysis in diverse linguistic contexts.
The home office has become established in the offices of numerous companies and administrations since the events of the global COVID-19 pandemic and has posed numerous challenges. Particularly in Germany, administrative authorities were confronted with the challenge of quickly responding to the events of the pandemic and taking appropriate measures to curb the spread of the virus in the offices of administrations.
This paper examines the use of the home office in administration during the pandemic by combining quantitative and qualitative methods such as statistical analyses, interviews, and case studies. In doing so, it sheds light on the experiences of employees as well as the challenges and potentials of home office use. The context aims to demonstrate that the investigation of home office use in administration during the pandemic was crucial in understanding the effects of the newly designed work practices on administrative organizations to better shape future work models.
The aim of this study is to gain insights that contribute to the further development of the home office concept in administration. This includes evaluating the long-term effects on work efficiency, work-life balance, and corporate culture. These insights contribute to assessing the effectiveness and efficiency of the home office in administration and lay the groundwork for how optimized work arrangements can be created. They also provide valuable insight into the adaptability of administrative structures to continuously changing work environments.
The results of this study will help develop practical solutions and optimize the implementation of the home office in administration. The findings lay new foundations for future research that could address further aspects of home office use in administration, such as long-term effects on organizational performance and employee satisfaction, as well as the development of guidelines for effective implementation of hybrid work models.
Nowadays, a loyalty program is one of the most significant marketing tools for winning genuine customer loyalty. Valeo, a global automotive supplier, also offers the Valeo Specialist Club loyalty program and rewards garage or workshop members who only purchase Valeo spare parts. The core intent of this study is to understand the importance of the Valeo loyalty application, members’ insights, and their experiences for improving the future planning, aftermarket performance, and management of the Value Specialist Club. In today’s competitive market, products, services, and customer loyalty are valuable assets, so the program was created to enhance member satisfaction and loyalty with the Value Specialist Club. A mixed-method approach was used to answer the study question and findings, improve member satisfaction, and refine marketing strategies, using a survey as primary data and Qlik Sense as secondary data. Besides, using a survey methodology, the study collected 79 responses from different countries (the United Kingdom, Germany, Belgium, and the Netherlands) and analyzed the data with only 58 Specialist Club member's responses. A reliability examination was additionally accomplished to measure the accuracy of the collected survey data. Qlik Sense, Microsoft 365, and Excel 2016 were used for data analysis and visualization, which involved descriptive analysis, correlation coefficients, and text sentiment analysis. The study results show positive trends in member satisfaction across four markets, but a decreasing engagement rate is noticeable. In general, members from all countries were satisfied with Valeo products and services, contrasting with moderate dissatisfaction with the Valeo Specialist Club app and customer service. The study also found a strong correlation between the Valeo Specialist Club app, loyalty service, and customer service, suggesting improvements to meet member expectations and preferences. Nevertheless, the study also emphasizes the need to enhance the Valeo Specialist Club registration process, loyalty program features, and benefits to align with current trends, foster increased member satisfaction, and sustain loyalty within the independent aftermarket. Furthermore, the conclusions of this study will aid in developing upcoming marketing plans.