TY - THES A1 - Rissi, Agostina Mariel T1 - Non-Financial Reporting Directive - The effects of the Non-Financial Reporting Directives with special regard to human rights in the European apparel industry N2 - The free market introduced opportunities of exchanging goods and benefits from cheaper labor in other countries. Economy grew, but the outsource in developing countries has also shown its negative sites. For decades, the human rights violations in supply chains are alarming and workers are fighting for their fundamental rights. In order to improve the social impact by large companies, the EU introduced the Non-Financial Reporting Directive. Non-financial reporting occupied an important place during the years and became a required regulation in 2018. Nonetheless, the reporting still lacks transparency and rightful disclosure on human rights which is why an additional Supply Chain Act is on the way. This study investigates the non-financial reports of four European leading apparel companies with regard to their disclosure on human rights in supply chains. With the help of MAXQDA, qualitative research is performed within the timeframe 2016 to 2019. The aim is to find how the mandatory disclosure of the NFRD influenced the supply chain of the apparel industry. The results in 2018 show that the transparency in supply chains increased and was addressed most with distinctive implementations, achievements and goals and the wording in the reports changed also in a positive way. This thesis aimed to be an enrichment to this research field by elaborating the different perspectives, recent developments and challenges and the work which still needs to be done. But also to give an insight on four well-known companies and their influence to report on human rights in supply chains in their favor depending on the mandatory regulations. Key words: Non-Financial Reporting Directive, apparel industry, Human rights violations, European Union, Supply Chain Act, mandatory disclosure KW - Non-Financial reporting directive KW - Apparel industry KW - Human rights KW - Supply chain KW - Corporate social responsibility Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:1383-opus4-9208 ER - TY - THES A1 - Akbik, Hia T1 - The Effect of Risk and Uncertainity on Purchasing Decisions N2 - The end of 2019 has brought upon the world a new virus called Covid-19 that has quickly evolved into a pandemic at the start of 2020. To control the spread of the virus, countries around the world were forced to implement various strict measures that includes travel bans, lockdowns, and limited social contacts. As per pervious pandemics, this crisis had severe consequences on economy, consumer behavior, purchasing decisions and people’s mental and physical wellbeing. Consumers were forced to adapt and find alternatives that would fit the “new norm”. This added to the psychological distress people were experi-encing and in turn increased their feeling of risk and uncertainty. Thus, this research con-ducts a semi-structured exploratory in-depth interview (N=16) to profoundly investigate the effect of risk and uncertainty on consumers’ purchasing decisions in Germany. Find-ings of this study suggests that consumers with high uncertainty avoidance and high per-ceived risk are more likely to have a changed behavior. Their purchasing decisions are more oriented toward necessities and self-development products. On the other hand, con-sumers with low uncertainity avoidance and risk perception have experiences less change in terms of consumer behavior and purchasing decisions. The results of this research would help companies understand consumers’ psychological needs which is often ne-glected in literature to provide the needed products and services. It would also benefit the academic and professional world by knowing what to expect during crisis and if changed behaviors will continue after the pandemic is over. KW - Covid-19 pandemic KW - Risk KW - Uncertainity KW - Consumer behavior KW - Purchasing De-cisions KW - Phycological factors Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:1383-opus4-15858 ER - TY - THES A1 - Kreitzen, Nora T1 - Comparative Study on Greenwashing in the Cosmetis Industry: A Content Analysis N2 - As climate change and the pollution of the planet become an increasing problem, consumers are becoming more environmentally aware and demand sustainable business practices from companies and sustainable ingredients to be used in cosmetic products. But not all companies operating in the cosmetics industry are able to hold true to the promise of sustainable actions and deceive consumers by misleading and false statements and behaviour, thus utilise “Greenwashing”. Nowadays, greenwashing is a well-know practice reducing trust in a brand and diminish its reputation. Therefore, the question arises what advantages companies generate by using greenwashing schemes. This study is based on the content analysis according to Kuckartz and detects misleading claims in sustainability reports and other non-financial reports. Therein, companies focus on presenting themselves as environmentally friendly and aim at improving their actions by highlight partnerships with NGOs to appear more sustainable. Thus, the reports are used as a marketing tool to attract stakeholders. But there are several lawsuits and articles against companies in the cosmetics industry implying otherwise and proving false and misleading statements regarding cosmetics, the ingredients, and the packaging. Meaning, companies attract more customers by seemingly meeting their demand for natural cosmetics and sustainable packaging, and therefore generate a larger consumer base implying higher profit. Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:1383-opus4-14481 ER - TY - THES A1 - Njoki, Regina T1 - Relocation willingness in the EU N2 - The purpose of this thesis was to provide insights into the relocation willingness of potential candidates within the European Union, based on a real-life case study of recruitment in Germany. The thesis was split into two parts one being the theoretical framework that set the basis for this research and the other part being the case study. The case-study was carried out through the active sourcing approach of recruitment. Candidates fitting the profile needed to fill the job position of were contacted on LinkedIn and offered a job opportunity that required relocation to Germany, the responses that declined the messages were analyzed to find out why candidates were unwilling to relocate. Most of the responses that declined the job opportunity that required relocation were found to be from Romania and the main reason for declining was found to be `no interest in new job opportunities ́ which was the closely followed by a lack of desire to relocate. KW - HRM KW - Recruiting KW - Active sourcing KW - LinkedIn Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:1383-opus4-15023 ER -