TY - THES A1 - Sarmiento Gonzalez, Maria Angelica T1 - Sustainable commercialization of Baru in the Cerrado: mapping its Value Chain for rural livelihood enhancement N2 - Land-use transformation and insufficiently protected areas have led to extensive deforestation and conversion of native vegetation for croplands and pastures in the Cerrado, Brazil’s second-largest ecosystem and one of the world’s biggest biodiversity hotspots. The sustainable harvesting and commercialization of non-timber forest products (NTFPs) offer a potential alternative, contributing to sustainable development by enhancing rural livelihoods, promoting environmental conservation, fostering economic diversification, empowering vulnerable socio-economic groups, and encouraging sustainable resource management. Among Cerrado's promising NTFPs is the Baru nut (Dipteryx alata), a nutrient-dense product rich in protein, fiber, zinc, and healthy oils, with potential therapeutic applications for various health issues. Its unique composition and versatility present an opportunity for sustainable commercialization that enhances rural livelihoods while promoting health benefits. Incorporating Baru-related products into local, national, and international markets could diversify economic opportunities while maintaining environmentally sustainable practices in both production and commercialization. Despite its potential, research on Baru remains scarce, creating a knowledge gap in the dynamics and challenges of its value chain. This study addresses this gap by employing a mixed-methods approach to evaluate the financial performance of each stage of the Baru value chain and identify existing challenges and market opportunities. Focused on Arinos, Minas Gerais, the research incorporates 29 interviews with local value chain actors, 14 supplementary interviews with institutional stakeholders, and secondary data analysis. The findings reveal a fragmented and predominantly informal value chain at the local level, faced with challenges such as physically intensive work, unreliable demand, power imbalances, low-profit margins, and limited institutional support. This research proposes strategies to foster collaboration, equity, transparency, and sustainable development of Baru’s value chain and contributes to a deeper understanding of this NTFP. Y1 - 2025 ER - TY - THES A1 - Sund, Louiza T1 - The potential of direct marketing within the transformation process to sustainable farming in Lower Saxony, Germany N2 - Family farms present the majority of farms worldwide, and their survival is crucial to support the growing world population. Preventing those farms from disappearing is therefore very important. These family farms face many challenges like high investments and high price volatility. Diversification in form of direct marketing can be one way to reduce these risks. Objective was to determine the state of direct marketing usage, faced challenges in a direct marketing system, which role counselling services play in that scenario and how farmers perceive sustainability in general and in context with direct marketing. These objectives were reviewed with a quantitative study conducted by an anonymous online survey. Provided to farmers of Lower Saxony by counselling rings, network “LandTouristik Niedersachsen”, network “Kompetenzzentrum Ökolandbau Niedersachsen” and the Chamber of Agriculture. Direct marketing usage had increased over the last years and did not depend on the way of farming. On farm direct marketing solutions like a farm shop were most popular, most likely because it can be a low-cost solution. Bureaucracy, marketing and economic viability are the major challenges in direct marketing systems and correlate with reasons why direct marketing was not used. These presented a clear work order for government, science and counselling services, and show a high potential in increasing farm sustainability. Counselling services presented to be only used if free options were exploited, which emphasized the importance of high quality counselling offers. Overall, on-farm factors stood in favor for diversification and in combination with the as important stated status of sustainability for farmers, direct marketing most likely holds potential to positively impact the transformation to sustainable farming in Lower Saxony. Y1 - 2025 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:1383-opus4-21921 ER -