TY - THES A1 - Salobir, Randy T1 - Dark Patterns in Videospielen – Unterschiede zwischen Casual-, Core- und Hardcore-Gamern N2 - Gaming has become a huge industry. In an attempt to generate more revenue, manipulative design decisions, aimed towards making the consumer act in certain ways or perform certain actions, which are beneficial to the developers of the game, have become a common sight. Those design decisions have become known under the umbrella term “Dark Patterns”. While individual Dark Patterns have already been researched on their impact on gamers as a whole, it stands to reason that groups with widely different gaming behaviors would exhibit differences in their exposure and vulnerability towards these patterns. This bachelor’s thesis aims to use a quantitative approach in the form of an online survey (n=465), to research this. For that, the survey asked questions about the participants gaming behavior and interactions with a wide array of Dark Patterns. The participants will then be grouped into casual-, core- and hardcore gamers based on their answers about their gaming behavior, after which the groups will then be directly compared in terms of their exposure and vulnerability towards Dark Patterns, in order to find any significant differences. Finally, these results will be discussed and suggestions for further research will be offered. KW - Videospiele KW - Videogames KW - Dark Pattern KW - Gamer Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:1383-opus4-14911 ER -