<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>692</id>
    <completedYear/>
    <publishedYear>2020</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>59</pageNumber>
    <edition/>
    <issue/>
    <volume/>
    <type>bachelorthesis</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2021-02-17</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>2020-09-14</thesisDateAccepted>
    <title language="eng">What Marketing Strategies Are Used in the Shipping Industry?</title>
    <abstract language="eng">This work is dedicated to marketing strategies used in the shipping industry. During a collection of current data about the strategies of four maritime companies from Germany, Sweden, Russia and Turkey, an empirical study with a qualitative research method of one-on-one interviews was applied. The results of the work demonstrate an active use of both traditional and digital marketing strategies such as direct mail, printed media in a form of catalogues and magazines, telemarketing, trade shows, sales promotions, face-to-face communication, email marketing, website, SEM (Search Engine Marketing), SMM (Social Media Marketing), blogging and video marketing in all the interviewed enterprises. Brand creation is important in the shipping industry and is the main reason for an implementation of marketing strategies by maritime firms due to a great amount of advantages a strong brand brings. When measuring the effectiveness of the success of implied marketing strategies, non-financial metrics are more important for shipping firms than the financial ones due to their ability to measure some elements that are related to both a brand and a shipping enterprise such as market share, customer counts, take rate, churn rate, retention rate, customer satisfaction, occupancy of a shipping enterprise with orders, delivery time and variation order.</abstract>
    <identifier type="urn">urn:nbn:de:hbz:1383-opus4-6920</identifier>
    <enrichment key="opus.source">publish</enrichment>
    <licence>CC BY 4.0 International - Namensnennung</licence>
    <author>Olga Medvedeva</author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Business-to-Business Marketing</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Brand creation</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Marketing strategies</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Shipping industry</value>
    </subject>
    <collection role="institutes" number="">Fakultät Gesellschaft und Ökonomie</collection>
    <thesisPublisher>Hochschule Rhein-Waal</thesisPublisher>
    <thesisGrantor>Hochschule Rhein-Waal</thesisGrantor>
    <file>https://opus4.kobv.de/opus4-rhein-waal/files/692/OlgaMedvedeva-Bachelor-Thesis.pdf</file>
  </doc>
  <doc>
    <id>810</id>
    <completedYear/>
    <publishedYear>2020</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>60</pageNumber>
    <edition/>
    <issue/>
    <volume/>
    <type>bachelorthesis</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2021-05-17</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>2020-08-17</thesisDateAccepted>
    <title language="eng">Male Refugees &amp; Prostitution in Germany: Applying Bourdieu's Theory of The Forms of Capital on Sex Work to Analyze Refugees' Integration in German Society</title>
    <abstract language="eng">Due to the influx of refugee men into Germany over the past years, there is a growing interest in studying how integration can be achieved. This paper joins this conversation on how we can try to measure and understand integration in the context of which possibilities are offered by sex work. Analysing through the lens of Bourdieu’s forms of capital, and illustrating how refugee men use sex work to initiate upward social movement. &#13;
For this paper seven MRSW (Male Refugee Sex Workers) were interviewed. The collected data was evaluated by the method of qualitative content analysis and by taking various important analytical categories (motivations, identity, practice) supported by the existing literature, into consideration.&#13;
The findings show that MRSW use sex work in diverse ways, in order to generate different kinds of profits: While raising economic capital served as the main motivation, cultural and social capitals were generated as well. Language skills, peer bonding, and being able to understand German culture served as the greatest outcomes of sex work. As the motive, we can see that financial instability drives MRSW to sex work, but that social media plays a huge role in making sex work appear as a efficient and feasible option. For the interviewed MRSW in this research, sex work did show to have a positive impact on their ability and capability to integrate into German society.</abstract>
    <identifier type="urn">urn:nbn:de:hbz:1383-opus4-8106</identifier>
    <enrichment key="opus.source">publish</enrichment>
    <author>Roland Jistel</author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Migration</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Integration</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Sex Work</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Qualitative research</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Refugees</value>
    </subject>
    <collection role="institutes" number="">Fakultät Gesellschaft und Ökonomie</collection>
    <thesisPublisher>Hochschule Rhein-Waal</thesisPublisher>
    <thesisGrantor>Hochschule Rhein-Waal</thesisGrantor>
    <file>https://opus4.kobv.de/opus4-rhein-waal/files/810/Jistel_Bachelor_Thesis.pdf</file>
  </doc>
</export-example>
