@misc{Adebiyi, type = {Master Thesis}, author = {Adebiyi, Akinloluwa Iyanu}, title = {Combining User Experience Design \& Service Design: Theory meets Practice}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-16337}, school = {Hochschule Rhein-Waal}, pages = {94}, abstract = {This thesis explores how UXD and SD can work together more seamlessly in practice. UXD and SD have a lot of similarities. This has led to confusion around the borders and overlaps of both fields. Therefore researchers called for more studies to clarify their relationship. Most recent studies suggested diverting from polishing single touchpoints; some studies and focussing on end-to-end journey and the customer. The thesis examines the underlying activities of existing theoretical approaches and the challenges of combining UXD and SD with the help of thematic analysis. A set of proposed strategies were developed based on a survey on current practices and challenges with practitioners and thematic analysis. As a result, the thesis presents four strategies that design teams can incorporate into their processes. The idea is to promote the creation of better quality products and services by harnessing the benefits of both fields. The key point was that these concepts are still broad and should be simplified into leaner modes that can be applied in daily activities.}, language = {en} }