@masterthesis{Scheil, type = {Bachelor Thesis}, author = {Scheil, Jonathan}, title = {Analyse der aktuellen und vergangenen politischen Landschaft Deutschlands im Hinblick auf die aktuelle Bundestagswahl mit Fokus auf die ansteigende Bedeutung von Social-Media im Wahlkampf}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-13687}, school = {Hochschule Rhein-Waal}, pages = {84}, abstract = {Since the last federal election in germany, the CDU is no longer the strongest force and suffered large losses of votes. The SPD, B{\"u}ndnis 90/Die Gr{\"u}nen and the FDP now make up the german parliament. Parts of the election campaign are taking place via social media. But how do the individual parties use modern media? Do the parties differ in the way they communicate their messages and, as a result, do they generate votes in diffe-rent ways? I will examine these questions in more detail in this bachelor's thesis, starting with the reunification of germany and including the last federal elections. The social me-dia platform I am investigating for political communication is twitter. I presented the past and current parliamentary election results and differences in eastern and western germany. To do this, I used sentiment analysis to examine tweets extracted from twitter at the federal and local/state political level, for their content and the accom-panying reactions. I created a detailed representation of the different social media appearances of politicians and determined whether appropriate conclusions can be drawn based on my results and data. My analysis shows that at the parliamentary level, Annalena Baerbock of B{\"u}ndnis 90/Die Gr{\"u}nen, followed by Dr. Alice Weidel of the AfD and Christian Lindner of the FDP, have the most likes and retweets. Olaf Scholz, with 826 tweets, is the most active on twitter in 2021. At federal and local/state level, the topics of all parties are often similar. There are differences with regard to the core issues of the respective parties. I have illustrated this in each case. Based on the politicians' use of twitter, I could not draw any concrete conclusions about voter behaviour. For this it would be important to evaluate other media, e.g. facebook.}, language = {de} }