@masterthesis{MitchelldeMoraisPereira, type = {Bachelor Thesis}, author = {Mitchell de Morais Pereira, Amanda}, title = {NATION BRANDING THROUGH CULTURE EXPORT SYSTEM MODEL. The implicit relationship of the South Korean Government Nation Branding and the Creative Industry: 1990-2021}, school = {Hochschule Rhein-Waal}, abstract = {This thesis contributed to the fields of Policy Science and Nation Branding by creating a systematic analysis of actors' behavior, and analyzing in-depth the dynamics of South Korea's government-related actors who are involved with culture-related strategies. South Korea was used as the base for the modeling, considering its observed success in integrated strategies to promote the countries' image through culture. The Nation Branding model proposed, has culture as its main driver, focusing on content creation and culture-related collaborations as the main tactic to disseminate culture and information, seeking to leave positive impressions on the foreign public, increasing the country-affinity factor in decision-making. The model's main characteristic is task-focused structuring and flexible boundaries. Defined boundaries and action limitations would preclude collabotrations and similar efforts by different actors. Overlapping efforts in this model are not a waste of energy, as all actors use the same tool: culture; the more positive value each actor can produce regarding culture will be added as a resource to the other actors. The model proposed in this paper is based on only one known strategy, yet, it provides enough information for a starting point; further research of other systems and comparative studies are necessary to develop and test the model.}, language = {en} }